10 Essentials of Pinterest Marketing to Boost Your Business

I thought I would tackle Pinterest in the next in my series on social media networks.


In order to make the best of Pinterest and truly take advantage of the tremendous way it can boost your business, it is important to understand the basics. In truth, Pinterest is like most forms of marketing and, as such, there are some best practices to consider.  Here are my top ten:

1. Create Interesting Pinterest Content

content-marketing is kingWe know that content is king and it doesn’t matter what type of content you deal with if your content is not interesting people won’t care. So make your content interesting. As you consider pins think about what your target audience wants to see.  I love infographics and find they are a great way to learn new things, so why not create your own using a free service like infogr.am or PicMonkey?

2. Curate Relevant Content

As a business owner who markets their services on the Internet, you are likely to already understand that content curation is the key to a lot of traffic but make sure the content you’re curating is relevant to your target audience.

3. Know Your Target Market

That brings us, as always, to your target audience. If you don’t know who your audience is, it will be difficult to engage in any sort of marketing efforts at all, including pinning. Get to know your target audience intimately. You should know their demographics by heart, as well as their fears, desires and needs.

4. Engage Your Market

Your customers are there, but it’s your job to be exciting enough to get their interest and engage them in the conversation.  Because, even when you’re dealing with images, what is social media if not an ongoing conversation?

5. Influence Your Market

You know that you have the power to persuade your market to act in the way that you want them to, but most people don’t realise just how powerful their influence is on their followers and often fail to follow through.  To be able to truly influence your market, do what you say you will and be above reproach. You must elicit trust from those you wish to influence and you can use Pinterest to do that by being honest, open and transparent.

Elicit trust from those you wish to influence by being honest, open and transparent. Click To Tweet

6. Interact with Others

Like with any other social media it’s imperative that you interact on Pinterest. If you are using too much automation it can backfire. People will trust you more if they feel like a real person is answering them.

7. Create a Call to Action

You know that you’re not going to make a sale if you don’t ask for it. If your Pinterest boards do not have a call to action, you’re wasting your time. If you want someone to re-pin your pin, you need to ask for it. A call to action is important on your pins, boards and on your blog. Ask people to pin your stuff!

8. Share Other People’s Pins

If you share other people’s boards and pins, you’ll be loved for it. In addition, if you only share your more “in your face” product sales pitches people may become numb to your suggestions to buy, but if you mix it up with sharing other people’s pins,  you’ll get more Pinterest love.

9. Track Your Images

As with any marketing campaign, it’s important to always track everything.  Now that Pinterest has taken notice and offers web analytics that allows you to track images you’re able to see how each photo you pin is repinned or viewed. This is very useful information for businesses that are using Pinterest for marketing.

10. Measure The Results

measure successIf you can track it, you can measure it. As with any marketing efforts measuring and analysing results is paramount for success. You can do more of what works and less of what is not working that way so that you don’t waste your time.

By always focusing on these ten best Pinterest practices you can make the most of your Pinterest marketing efforts for whatever niche you are engaged in.

If you’d like to know more about Pinterest why not download a copy of my free ebook?

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