4 Proven Social Media Tactics to Increase Your Following.


“Good tactics can save even the worst strategy. Bad tactics will destroy even the best strategy.”
George S. Patton

Good tactics can save even the worst strategy. Bad tactics will destroy even the best strategy. George S. Patton #SocialMediaTactics Click To Tweet

Before tactics, you first need to set the strategies for your social media marketing. If you need help doing that then take a look at these social media strategies for small businesses. The foundation of an effective social media strategy for small businesses involves high-quality content and consistency. It does not have to be perfect, but it should always be aligned with your values and goals, regardless of your niche.

After setting your strategy you can move on to planning your tactics. If you need help with planning take a look at how to plan your social media marketing.


What social media tactics are you using?

Are you trying hard to grow your audience but getting frustrated that nothing ever seems to give you the numbers you’re hoping for? Sometimes posting good content, commenting on others’ posts, and interacting in groups just isn’t enough to bring on the exponential growth you’d like to see.

Here are 4 proven social media tactics that can show dramatic results.


Social Media Tactics No. 1Tactic 1 – Take Full Advantage of Your Profile

Is your profile complete and up-to-date? What does it say about you? This is an extremely valuable piece of internet real estate and few businesses fully realise its potential.

Your profile should be completely filled out and should include links to other your online presence such as websites, blogs, YouTube channels, and so on. It should also include well-written copy that explains the unique value you offer and introduces new people to your brand.

Take some time to write a killer profile and set aside time regularly to make sure it’s up to date. Whenever you have something new to add, brush up your profile so that it presents you in the best possible light. Keep in mind that this is the first contact many people on social media have with you.

Tactic 1 - Take Full Advantage of Your Profile. Explain the unique value you offer and introduce new people to your brand Click To Tweet


Tactic No. 2Tactic 2 – Connect with Influencers

You can multiply your social media efforts by connecting with influencers and enlisting them to tell others about you. An influencer is anyone with a large following that listens to what they have to say. These are the most active people you see posting constantly on social media.

Reach out to influencers in your niche or amongst your followers and offer them a deal. Give them some sort of incentive for talking about you. A good authentic way to do this is to give them a free preview of a new product, service, or piece of content. Let them try it for free so you can get their feedback and have them review it.

Tactic 2 - Connect with Influencers. You can multiply your social media efforts by connecting with influencers and enlisting them to tell others about you. Click To Tweet


Social Media Tactics No. 3Tactic 3 – Take Advantage of Livestream

Livestream is a feature offered by most social media sites that’s great for connecting with your audience. It’s a feature that allows you to broadcast live video. Any of your audience members that are tuned in can watch it in real-time and interact with you by sending in questions or comments. You can live stream on almost all the social media platforms now, certainly the major ones such as Facebook, Instagram and LinkedIn.

You can not only engage your audience but also reach out to new people by advertising your livestream on YouTube or in social media groups.

Tactic 3 - Take Advantage of Livestream. Livestream is available across most social media sites now and is a great way to connect with your audience. Click To Tweet


Social Media Tactics No. 4Tactic 4 – Add Links and Cross-Promote

Are you doing enough to share your social media profiles elsewhere? Your website and blog should have links to your social media profiles, along with a teaser of the value people can expect from connecting with you. Drop your link in email signatures, group forum signatures, and anywhere else people will see it. Encourage people offline to connect with you here as well.

You can also cross-promote on different social media sites. This works best when you offer different exclusive content on each site. For example, you can tell people on Facebook that they can follow you on Twitter and get daily tips, or they can subscribe to your channel on YouTube and see more video content there.

Tactic 4 - Add Links and Cross-Promote. Add links to your social media profiles on your website and blog and encourage people offline to connect with you on social media. Click To Tweet


Your Social Media Tactics

There are many other social media tactics you can try and you need to choose the ones you’re most comfortable with and prepared to do consistently. If you’re not happy going live then don’t do it – your tactics need to work for you and your business.


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