Marketing With Stories – Wrapping It Up
I hope this series of blog posts about marketing with stories gave you some things to think about. You’ve seen that marketing stories aren’t that different from any type of story that you read in childhood or that your parents or grandparents told you.
All marketing stories have some components that make them exciting.
The story is about someone — in this case your audience.
It is about achieving a specific goal, solving a problem or overcoming an obstacle.
The story is about how your product or service solves the problem.
It has a value point or moral to it.
What we’ve covered so far
If you’ve followed the whole series, you’ve learned the importance of words and imagery that allow you to weave the story in many different forms for consumption on different mediums such as your website and social media. You’ve learned that words have meaning and images have power. You’ve also learned how important it is to be yourself as you tell your marketing stories and to ask for help and feedback from your audience and colleagues.
In addition, you’ve learned that you can take old ideas and make them new again. You’ve learned that marketing with stories is a way to build strong relationships with your audience and a great way to let them know that they matter, they belong, and you want them to be happy. There is hardly anything more personal and important than that, and it doesn’t matter what your product or service is, marketing with stories works because it shows that you have taken the time to ensure that you tell stories your audience wants to hear.
Wrapping stories up
Finally, I want to leave you with the words of Chris Brogan who said it best,
“Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories.”
I agree with Chris. Now, it’s time for you to work on your marketing story. Tell your story, tell your customers’ stories, and experience how easy it is to market with stories.