Revamping Your Marketing Plan to Increase Sales
As we’re now halfway through the year, it’s a great time to look at your marketing plan again. If you’ve been doing the same thing in terms of marketing for a while, it’s probably a good idea to revamp your marketing plan in order to increase sales. As technology changes, so do marketing methods and needs. In fact, every time you create a new campaign you should be revamping your marketing plan based on the metrics from your last marketing campaign.
Analyse Your Marketing Metrics
You’ve got to look at the numbers. As to what numbers to look at, it depends on your goals for your marketing campaign. There are many different metrics you could set, such as:
- Qualified Leads
- Number of Comments
- Amount of Content Shared
- Customer Acquisition Cost
- Time Spent on Site
- Monthly Recurring Sales
- Conversion Rate.
Each campaign will have different goals so you’ll have different metrics to review for each different plan. But, the important factor is to look at the numbers. If something is not working after a month, it’s not going to work – time to move on to something else.
Make Alterations Based on the Numbers
It’s a good idea to make changes on the fly. Change your sales page headline if it’s not converting. Try some different words to encourage purchasing. Ensure that the technology you’re using is working. If you have a lot of traffic but no sales, it’s likely to be a tech issue.
Remember the 80/20 Rule
Not only will 20% of your work lead to 80% of your sales, but it’s also true that 80% of your product is usually purchased by 20% of your audience. This is known as the Pareto Principle, a statistical anomaly that has been proved to be true over and over again. Focus your campaigns on those who have already purchased from you to move them through your product funnel for a quick boost in sales.
Keep Looking for New Opportunities
Don’t turn up your nose at new ideas, new technology and a new way of thinking. Imagine how many business owners are really upset that they didn’t get into blogging and online marketing a lot sooner. Keep abreast of technology that affects your niche to avoid trying to sell outdated and old products and services to your audience.
Never Give Up!
With marketing, persistence is key. Write a blog post as often as possible. Send out more than seven announcements about your new products or services to your audience. Send these announcements out in a variety of ways, too. Be consistent on every marketing channel you join, on your blog, social media marketing, and more. Don’t post once then give up. Keep on going.
Everything you do isn’t going to work every time. Sometimes something will work spectacularly one time, bringing in many sales, but the next time you try it, it doesn’t work. Other things don’t work at all. And yet, there are times when you discover something that works so well that it actually works every single time you try it. That’s why you need to revamp your marketing plan continuously to increase your sales.
If you need help with your marketing plan then sign up below to download my free e-book – The Three Keys to a Successful Marketing Plan.