What Are the Right Resources to Grow Your Business?
Marketing your business with online content is the ultimate way to bring traffic to your website. You can use articles, newsletters, blog posts, social media updates, FAQs and more to help bring traffic, but there are ways to do it so that you can grow your business the right way. Having a lot of followers isn’t indicative of success. Earning money is. So, if you want to grow your business you have to know which are the right resources to leverage.
Content Is Still King
Everything revolves around content. Content is needed for every aspect of your business. If you create information products you need even more content. However, even if you sell other types of product or service you still need a lot of content in order to educate, engage, and encourage your connections to buy from you.
Forms of Content
There are many different forms of content that you can use, such as blog posts on your website, guest posts and articles on other websites, inside print publications and online newsletters. Content can be text, audio or visual in nature. Having a combination of different forms of content will ensure that you reach more of your audience.
Have a Plan of Action
The other key to ensuring that you are leveraging the right resources is to have a plan of action. Don’t just create or have content created without a point of view, voice, and the goals for your content in mind.
Create a Publication Calendar
When you know what content you want to create, it’s important to set it out in a calendar so that you do first things first. For instance, if you are launching a new product in three months, you can start whetting the appetite of your list now.
It’s also really useful to work out your editorial timing as you can read in my last blog post on the Advantages of Creating an Editorial Calendar.
Your Email List Is your Most Important Resource
They say the money is in the list, and that’s as true today as it was five years ago. Social media marketing hasn’t replaced email marketing; it has simply created another way to lead people to your email lists. You need to leverage your social media to build your list. Take a look at my blog to see why I think the combination is a match ‘made in heaven’.
Develop Incentives to Collect More Email Addresses
The point of your blog posts, social media updates, and even webinars is to collect information from your target audience so that you can market to them within your email lists. Host webinars, ask for sign-ups on social media and incentivise your lists with free giveaways or low-cost entry products and services, often referred to as a Lead Magnet or Lead Bait.
All Content Should Work Together
Starting with the product, service or event that you want to promote, work your way back to today to decide the different types of content that you will use to get more email subscribers to whom you can market and promote your products and services. Decide what type of content your subscribers need to become educated and informed about so that they will buy from you.
Consider Drawing a Workflow
Looking at how all your content works together to bring in buyers as well as encourage purchases, may help you identify gaps in your content needs. Your content workflow might look like this: Email Subscription Lead Magnet > 7-Day ECourse > Webinar > Short Report > Long Report > EBook > Coaching > etc…the list goes on! Seeing it written out should help you decide what you need.
By knowing what your goals are for the content that you create, you’ll be able to use it more efficiently to grow your business far beyond what you thought possible.
