Checklist for Using Social Media as a Lead Generation Tool
I strongly believe that lead generation should be the primary purpose of your social media marketing. It is an excellent tool to use to generate more leads for your business. At your fingertips you have access to thousands of people – it’s a networking event on steroids. But, how do you use social media right to attract the right audience and generate the right leads for your business?
Every type of marketing, no matter the goal, starts with the same thing:
You have to know everything you can about your audience. Who exactly are they? What is their sex? How much money do they make? What are their fears and concerns? What problems do they have that you can solve? You can get to know your audience by going where they are and studying them.
You can’t start any type of marketing without a goal. In this case, it’s lead generation. How many leads do you want to generate in what period of time? Exactly who do you want as a lead? What makes a perfect lead, and what would attract that perfect lead? Your goals need to be specific and measurable.Be specific on your lead generation goals. Using SMART goals is a good formula. Click To Tweet
Nothing is done without content. Without content, you have no online marketing strategy whatsoever. You’ll need to create content for your website/blog and social media that has the point of your marketing campaign in mind which is, of course, getting more leads.
After that, almost everything else rests on content to promote your lead capture pages.
Create Compelling Content
If you want someone to trust you to give them information so that the lead can become a prospect, you’re going to have to work for it. Great content uses images, video, audio, and is engaging and relevant to the audience.
You can put a sign-up form right on Facebook, and Facebook can become the landing page. When applicable, put the sign-up form where the content is so that you can get a higher conversion rate.
Improve Your Social Media Profiles
Sometimes before someone clicks through your links they’re going to check your profile. If you have a bad headshot and a half-filled out profile, they’re not going to go back and give you their email. They’re more likely to click away, never to return. Don’t let that happen. Improve your social media profiles – always.If you have a bad headshot and half-filled out social media profile, your audience is more likely to click away. Click To Tweet
Spend Some Money
If you’ve created an awesome content marketing strategy, but hardly anyone is seeing it, then it might be time to pay for sponsored posts on social media networks that have that offer. Capturing leads is one of the ways that you can use social media advertising without spending a fortune.
Giving away a freebie to get the email address is a classic practice among internet marketers. But, you can make this work even better by ensuring that the giveaway would only be wanted by your target audience.
You should create a new landing page for each social media network so that when your audience clicks through the link on your content they are taken to a special page that welcomes them and makes them feel at home.
With the number of people within your target audience using social media, making social media work for you as a lead generation tool is definitely a worthwhile investment.