by Kim Morrison | 7 Jun, 2017 | Content Marketing, Marketing
Understanding the AIDA Concept In traditional advertising, there are tried and true formulas that you can use to ensure effectiveness. One of these is called the AIDA concept or formula. AIDA stands for Attention, Interest, Desire and Action. Use the AIDA concept in...
by Kim Morrison | 22 May, 2016 | Social Media Advertising, Social Media Marketing
Facebook’s 20-Percent Text Rule on Ad Images Still Alive and Kicking! Just a quick blog post on Facebook’s new advertising image rules as I’ve just seen a post by a friend commenting on an ad that’s been approved but clearly breaks the 20% text...
by Kim Morrison | 13 May, 2016 | Social Media Advertising, Social Media Marketing
What Is Native Advertising? You probably already know about native advertising, just did not know what it was called, how to get started, or why you should do it. The best definition I have come across is: “Native advertising is a form of online advertising that...