by Kim Morrison | 27 Feb, 2024 | Marketing
8 Strategies for Nurturing Your Online Reputation For coaches and therapists online reviews are more than just feedback; they create your online reputation as heartfelt reflections of the impact you’ve made on someone’s life. Managing these reflections...
by Kim Morrison | 23 Oct, 2023 | Business Success
Why Your Business Can’t Ignore the Know, Like, Trust Factor As a business owner, carving out a distinctive niche for your business might seem like an epic task. Yet, the essence of a thriving business boils down to a principle as old as commerce itself –...
by Kim Morrison | 28 Aug, 2020 | Business Success, Digital Marketing
Top 7 Psychological Triggers That Convert Leads to Customers All the leads in the world are worthless if you can’t get them to buy. You need to know how to efficiently turn a prospect into a lead and convert leads into customers. Then it is a simple method of...
by Kim Morrison | 13 Aug, 2020 | Marketing, Marketing Plan
Top 5 Strategies to Stand Out in Your Market The John Lewis department store group built its brand on the tagline “Never Knowingly Undersold”. It had been their tagline since 1925 though earlier this year this was put under review as trading conditions...
by Kim Morrison | 29 Mar, 2017 | Business Success, Marketing, Marketing Plan
The Top Five Problems Small Businesses Face and How to Overcome Them There’s nothing easy about starting your own business. The road to success is a bumpy one indeed and you’re sure to encounter some problems along the way. There’s no need to worry, however, because...
