E is for Engagement!

E is for Engagement!

E is for Engagement! Everything you read about social media tells you must ‘engage’ or build ‘engagement’ with your audience, your target group of clients/customers. While I completely agree with the principle, it is the word ‘engage’ that makes me cringe!  Call me...
The Spell of Enchantment

The Spell of Enchantment

Under the Spell of Enchantment Some time ago I read a review of Guy Kawasaki’s book ‘Enchantment – The Art of Changing, Hearts, Minds and Actions’ and added it to my ever-growing list of must-read books. I now wish I had picked up a copy sooner and urge you to...

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