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What’s Your #1 Marketing Block Quiz
You're a Message Muddler
You know what you do; you just haven’t quite found the words yet
You’re not alone in this. So many talented, knowledgeable practitioners struggle to articulate what they do in a way that makes people think “yes, that’s exactly what I need.” It’s one of the most common marketing challenges I see, and it’s also one of the most fixable.
Before you start thinking, “Oh no, that’s definitely me…”
Please don’t see this as a label.
Think of it as a snapshot of where you are right now.
Every Calmpreneur I’ve worked with has had one area that’s been quietly holding them back. The difference is, once you know what it is, you can stop second-guessing yourself and start putting your energy into the things that will make the biggest difference..
The problem usually isn’t that your work isn’t valuable. It’s that your message is describing what you do rather than what your client gets. People don’t buy acupuncture, coaching, or hypnotherapy; they buy better sleep, more confidence, or finally feeling like themselves again.
When your message speaks to the outcome, everything clicks into place.
Let’s find the words your clients are waiting to hear…
🌿 Lead with the transformation, not the technique. Instead of “I offer six-week coaching programmes,” try “I help exhausted women rediscover their energy and start enjoying life again.” Which one makes someone lean in?
🌿 Borrow your clients’ words. The best marketing copy often comes straight from your clients’ mouths. What exact phrases do they use to describe their problem? What did they say they wanted when they first came to you? Use those words.
🌿 Get one core message nailed. You don’t need a different message for every platform. You need one clear, compelling message that you can adapt. Start there and build outward.
Your next step: Your Calm Marketing Starter Kit includes a benefits-versus-features guide and a “What to Say” prompt sheet to help you find words that truly connect. It’s the clarity you’ve been looking for, in a format you’ll actually use.
Imagine six weeks from now…
Marketing no longer sits at the bottom of your to-do list, making you feel guilty.
You know exactly what to focus on.
You know what to say.
And instead of wondering where your next client will come from…you’re quietly building a business that attracts them consistently.
That’s where we’re heading.
Click the button below to download your personalised Calm Marketing Starter Kit.
Ready to get your message working harder for you? Let’s talk ↓
Behind the screen…
Hi, I’m Kim.
I work with coaches, therapists, and professional service providers who are great at what they do but find marketing their businesses challenging.
I created this quiz because I kept seeing the same blocks come up again and again with my clients. I wanted a simple way to help you cut through the noise and focus on the one thing that will make the biggest difference for you right now.
My approach is a little different. No pushy tactics, no “post three times a day” advice, and absolutely no overwhelm. Just a calm, practical, personalised marketing strategy that works for your business and your life.
Your result is your starting point. And I’m here to help you move forward from it. 💜
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