Your website is a marketing tool
What part do you want your website to play in promoting your business?
Creating a pretty website just so potential clients can “find out more about you” is a waste. It’s likely to float around in hyperspace, gathering pixel dust and often ends up being ignored by anyone who happens to stumble upon it.
Static brochure style websites just don’t “do” anything. They may look pretty and give lots of information but what are you expecting your website visitor to do once they land there?
The ‘build it and they’ll come’ approach just doesn’t work in today’s crowded digital world. You need to drive traffic to your website for it to be effective. Picking up the phone and making an enquiry cold from a website can be too big a step for a lot of your potential clients.
Having a welcoming front door and plenty of interesting ‘stuff’ for people to have a look at when they come to your website is great …
but to turn those interested visitors into potential clients, they’re going to need to get to know, like and trust you.
Understand your goals
You need to be clear on the goals for your website marketing so you know what you’re trying to achieve. It’s not all about website design.
Your website should help you grow your business.
Therefore, the most important functions for a website are:
- Attract qualified visitors to your site through search engine friendly content
- Grow your mailing list through an opt-in offer
- Sell your products and services
- Provide value and good information to grow your relationship
- Build credibility as an expert in your field
- Answer Frequently Asked Questions.
Website Design Service
Through our Website Design Service, we’ll ensure your website is earning its keep and we’re happy to help by:
Writing or reviewing content focused on your ideal client
Building a new WordPress site for you or rebuilding an existing site
Project managing a new site build
Advising you on Search Engine Optimisation
Make sure your site is functioning and up to date with our WordPress Website Maintenance packages.
And, of course, because we have extensive social media experience, we can help you drive traffic when you’re ready.
“What an ideal combination, to use the services of someone to build my new website in Word Press, who already has an in-depth knowledge of marketing and SEO. As small businesses we often don’t have the luxury of getting all the necessary skill sets together, to create a joined-up marketing plan for building a website.
Kim’s guidance and advice on the layout, structure and functionality, as well as building the new site and providing me WordPress training, has been invaluable. I can now make easy updates myself, but always know if I get stuck, I can call on her for help.
Thank you Kim, I’m really pleased with it “😊
Love Your Image – Penny Morgan Photography
“I chose Morr Marketing to work with Performance Plus because I had received a number of referrals from people that I trust saying that Kim was great to work with and that she delivered on time and on budget.
They were right, and I have to say that Kim is a joy to work with. She listens; she asks pertinent questions; she makes helpful suggestions and then she just gets on with it. Initially, she designed our website and now provides a done-for-you marketing service.”
“After dealing with graphic designers and web designers, we turned to Kim in desperation as our enquiries had dropped and the site seemed slow to download.
Kim was a breath of fresh air. Not only is she very knowledgeable about all aspects of marketing, from SEO to social media and advertising, but she also explains everything in a way even a novice can follow.
She also produced short training videos which clearly outlined what I need to do to maintain the site.”
Copdock Hall Venue & Vineyard
“Kim is a great web designer, I have enjoyed working with her.
She took the time to come to one of my webinars to understand my brand and has spent a lot of time and effort creating instructional videos and going back and forth with me to make sure I am entirely happy with my website before going LIVE.
I would definitely recommend her.”
Waishee Coaching for Mind & Body
“It is one thing to have an idea. Creating a website was a key part of Beyond the Fen, I had to be able to share detailed information digitally but the idea of creating a website was quite daunting.
The confidence to manifest this vision, despite having pretty much zero understanding on how to actually make a website, was helped by Kim’s clever Loom videos where she explains specific aspects of the process and her kind intelligence as she led me through the various stages of the site’s development.
Kim’s skills as a web designer are not only about how to get it to look right; her comprehensive grasp of the compliance and security issues in this digital world are invaluable.
She was sensitive to my initial deadlines and always available if there was a query. Her attention to detail and determination to produce a quality product was a delight to work with.
Thanks to Kim I can get on with my work, confident the website is a made-to-measure quality digital platform.”
Beyond the Fen