Website Design Service
Your website is a marketing tool
What part do you want your website to play in promoting your business?
Creating a pretty website just so potential clients can “find out more about you” is a waste. It’s likely to float around in hyperspace, gathering pixel dust and often ends up being ignored by anyone who happens to stumble upon it.
Static brochure style websites just don’t “do” anything. They may look pretty and give lots of information but what are you expecting your website visitor to do once they land there?
The ‘build it and they’ll come’ approach just doesn’t work in today’s crowded digital world. You need to drive traffic to your website for it to be effective. Picking up the phone and making an enquiry cold from a website can be too big a step for a lot of your potential clients.
Having a welcoming front door and plenty of interesting ‘stuff’ for people to have a look at when they come to your website is great …
but to turn those interested visitors into potential clients, they’re going to need to get to know, like and trust you.
Understand your goals
You need to be clear on the goals for your website marketing so you know what you’re trying to achieve. It’s not all about website design.
Your website should help you grow your business.
Therefore, the most important functions for a website are:
- Attract qualified visitors to your site through search engine friendly content
- Grow your mailing list through an opt-in offer
- Sell your products and services
- Provide value and good information to grow your relationship
- Build credibility as an expert in your field
- Answer Frequently Asked Questions.
Website Design Service
Through our Website Design Service, we’ll ensure your website is earning its keep and we’re happy to help by:
Writing or reviewing content focused on your ideal client
Building a new WordPress site for you or rebuilding an existing site
Project managing a new site build
Advising you on Search Engine Optimisation
Make sure your site is functioning and up to date with our WordPress Website Maintenance packages.
And, of course, because we have extensive social media experience, we can help you drive traffic when you’re ready.