Tools and Resources
These are the tools and resources my team and I use every day in my business. I love new tech and can’t resist a new bright shiny app or tool!
I’m always looking for quick and easy ways to do things so below are my favourite tools and resources for getting things done and working more efficiently.
I do only recommend products and services that I’ve used myself so you can be confident that they do work!
In the spirit of full disclosure, some of the links on this website may be affiliate links. This means that if you click on the link and purchase the item, I may receive an affiliate commission as a ‘thank you’ for sending you their way. This will not cost you anymore and may even offer a discount.
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Website and Plugins
Elegant Themes, home of Divi. The most popular WordPress theme in the world and the ultimate visual page builder.
I design all my websites in Divi as it’s flexible, easy to use and has some amazing layouts to choose from which make a great starting point for any design.
ProStack is the hosting company I use and their service is fantastic! They offer fully managed hosting for digital agencies and online businesses. They have 24/7 support service with a calm, rapid and informed response. Their friendly, no jargon, expert in-house team just solves your problems, fast.
Strikingly is a website builder that allows the user, with little or no development experience, to create mobile-optimized websites “within minutes”.
It can be a good starting point if you can’t face a WordPress website though I recommend you take the plunge!
ShortPixel is an image optimization and compression API and WordPress plugin that helps improve your website performance. I use it on my own and all the websites I design. It takes all the complexity away and makes everything simple: with just a few clicks you can convert all your images to WebP/AVIF and make them available to the right browsers.
SendOwl is an all-in-one solution designed to help creators successfully sell and deliver audiobooks, e-books, photography, software, memberships, event tickets, online courses, and much more.
Graphic Design Tools
How can I not recommend Be Your Own Graphic Designer?! After all, it’s my business. It’s a unique collection of over 3,000 colour-coordinated images that are perfect for your social media, video and online use. They’re royalty & copyright free. Also, easy to upload into graphics programs, such as Adobe, Canva, Crello, Stencil and others.
Canva graphic design platform, used to create social media graphics, presentations, posters, documents and other visual content. My team and I do almost all our design work in Canva and absolutely love it! When using our link, you can benefit from 30 days of Canva Pro free trial!
What’s the one tool I cannot live without? It’s my Haute Stock membership! It includes thousands of beautiful stock photos, videos and Canva templates so you can post consistently and with ease! Save 15% with my code: https://members.hautestock.co/a/morrmarketing
Snappa is another super-fast online image creation tool with lots of templates– over 250 for Pinterest Pins! Free or Pro upgrade.
Email Service Providers
AWeber is an email marketing service provider with over 100,000 small business clients worldwide.
They help people keep in touch with the subscribers who have requested to be on their mailing list.
Constant Contact is an affordable and easy-to-use email marketing tool that lets you create email marketing templates, automate and manage campaigns, build contact lists, and nurture customer relationships.
ConvertKit is described as the go-to marketing hub for creators that helps you grow and monetize your audience with ease. It has everything you need to promote your business even if you don’t have a website (though I recommend you do have one!)
MailerLite is an email marketing tool and website builder for businesses of all shapes and sizes. The key idea behind MailerLite is simplicity which is why I love it and use it!
They provide their customers with straightforward and user-friendly tools such as a Drag & drop email editor, website builder, and an intuitive subscriber management interface.
Social Media Schedulers
Contenive (formerly Postoplan) is an online service, complete with a proprietary system, enabling high-quality content drafting while operating on a limited budget. Ultimately, the service is a complete social media profile management system, perfect for smaller businesses.
Tailwind is social media & email marketing made easy in one marketing management tool.
Pinterest and Instagram scheduling, aesthetic templates, SmartScheduler, & more.
Cool Tools
AppSumo is a daily deals website founded by Noah Kagan in 2010 to create a space for people selling digital products and services and potential buyers, aka Sumo-lings. What makes it special is that the products on Appsumo get huge discounts to attract buyers.
Rev is a combination of AI and people that make Rev’s speech-to-text offerings both exceptionally distinct and absolutely unbeatable in terms of quality and scale. When businesses and individuals need the most reliable captions, subtitles, or transcripts at lightning speed, they count on Rev. I use it for all my video captions.
Videos and YouTube
vidIQ is an online education website that offers video tutorials and analytics on YouTube channel growth. The website also has a Google Chrome extension, which allows users to analyze YouTube analytics data. It also has an AI feature to help you with your YouTube headlines and descriptions.
InVideo is a do-it-yourself (DIY) video creation platform that enables users to turn their ideas into videos in real-time. It comes with 4000+ custom-built templates, 1 million+ royalty-free images and videos clips.