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Our latest marketing and social media blogs

One thing all businesses have in common is that they can benefit a great deal from a blog.  So if you need help or inspiration, take a look through our blogs and sign up to receive them by email so that you never miss something that may just help!

Common Online Marketing Mistakes

Common Online Marketing Mistakes When it comes to online marketing, everyone starts off thinking they know how to do it. The truth is, online marketing is not very different from other types of marketing. The tool is different, but the way you go about it really...

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How to Come Up with Blog Topics

How to Come Up with Blog Topics Coming up with blog topics is often the bane of any blogger’s existence. Coming up with content for a blog for the same niche day after day, month after month and year after year can seem impossible. But, the truth is, it’s not really...

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Understanding the AIDA Concept

Understanding the AIDA Concept In traditional advertising, there are tried and true formulas that you can use to ensure effectiveness. One of these is called the AIDA concept or formula. AIDA stands for Attention, Interest, Desire and Action. [bctt tweet="Use the AIDA...

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How Long Should a Blog Post Be?

How Long Should a Blog Post Be? There are a lot of gurus who claim to have the answer about how long a blog post should be. But, the truth is, there is no real tried and true answer. There are good reasons for having long, short and in-between blog posts, so the best...

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Why You Need a Clear Plan for Business Success

Why You Need a Clear Plan for Business Success Why do you need a clear plan? Think about when you're driving to a somewhere you've never been. Typically you get out a map or use your SatNav to ensure that you get to where you want to go in a relatively uncomplicated...

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Determining Your Digital Marketing Goals

Determining Your Digital Marketing Goals One of the first things you need to do when starting an online business or a new marketing campaign is to determine what your digital marketing goals are. Do you want to increase sales conversions, get more traffic, improve...

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Offline Marketing Your Business Works Too!

Offline Marketing Your Business Works Too! We've all become so enthralled with marketing online that it's easy to forget that offline marketing works too. In some cases, it may even be better! Many people who own small businesses, especially home businesses, don’t...

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Become an Authority in Your Niche

Become an Authority in Your Niche One of the reasons to produce and share content that you've created is to become an authority in your niche. As an expert in your niche, you will get a certain amount of respect, which leads to more traffic due to your perceived...

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