21 Proven Marketing Strategies

Marketing can feel like an overwhelming maze, especially for wellpreneurs striving to balance their passion for helping others with the need to grow their business. The good news is, marketing doesn’t have to be an energy-draining, time-consuming task. With the right strategies, it can become an extension of your mission. A way to share your expertise, connect with your audience, and make a meaningful impact.

In this blog, we’ll explore 21 powerful marketing strategies that can help you build visibility, strengthen relationships, and consistently attract clients, both online and offline. Whether you’re just starting out or looking to refine your approach, these tips will provide clarity and inspiration to make your marketing efforts feel more aligned and effective.

 

1. Blog Posts

With a blog post you can cover literally anything. You have a blank canvas, and the scope to write about whatever might fascinate, engage, encourage or stimulate your audience. Use the opportunity wisely. Create blog posts that are relevant to who you are, and which develop relationships with your audience as they interact with what you’ve written.

 

2. Email Newsletters

Those audience members who are on your subscriber list are there voluntarily. They’ve signed up to receive the content you put out and are actively interested in digesting it. They know what to expect from you and when to expect it; so don’t disappoint. Be consistent in what you send out, and keep things focused on them. Provide valuable content and keep the promotion to a minimum.

 

3. Stories

Use the story of who you are and how your business came to be to not only enlighten your target market on the journey you’ve taken, but also connect with them on an emotional level to strengthen a relationship. People relate to stories, so use yours in a way to create a lasting impression. If you’d like more ideas on stories then read this blog – 10 Ways to Include Storytelling in Your Marketing.

 

4. Images

Images

Visual content stands out, draws people in, and redirects them to where they need to be. Spending time and effort on refining the images you develop and publish can mean the difference between tumbleweeds drifting across your home page and a bustling checkout page. Investing in a professional photo shoot is very worthwhile. Look for a stock photo site that is different from the standard images you find. I personally love Haute Stock and if you follow this link you’ll get 21 free Haute Stock images and videos to use for social, on their website, for workbooks, and more! Their free imagery will give you a glimpse of the type of high-quality content they create.

 

5. Social Media

Social media is important – there’s no doubt about it. Everyone seems to be on Facebook, Twitter, LinkedIn, Pinterest, and more. Maintaining a strong presence, however, requires significant time and effort. Be smart about where you’re spending your focus and think carefully about the platforms your target customer is using before you start posting.

 

6. Podcasts

Podcasts are incredibly popular as a quick and easy way to learn about things the listener might have never previously heard of. Tap into this market by creating informational sessions that will appeal to a wide range of people and encourage them to seek more information about your business. If you don’t want to start your own podcast then appearing as a guest on someone else’s is a great strategy!

 

7. Curated Content

If you have a good grasp on who your audience is, spend a little time looking for reliable sources of content that may appeal to them. You can repost, add your insights, or even repurpose what they publish to keep your own audience engaged and interacting.

 

8. Your Website

Most people have a website – but the difference between being a website owner and being a successful one comes down to nothing more than the attention you devote to it. Keep your site updated with news and up-to-date information. Monitor who’s looking at it and their actions to get a good idea of the direction you need to move in.

 

9. Webinars

Establishing yourself as an expert is an excellent way to generate confidence, and a fantastic lasting impression with your audience. Put together a webinar to share your knowledge and show your target market why they should keep you in mind when making purchasing decisions.

 

10. Lead Magnets

Lead Magnets

A lead magnet can both reinforce your niche expertise and get your audience to sign up for your email newsletter. Create something of value that is relevant to what you do. Give a little away about how your business will benefit them, but leave enough room for them to want to know more about you.

 

11. Testimonials

Asking customers to leave testimonials about your products or services, or even just their interaction with you, is an excellent opportunity to not only get feedback that you can incorporate into other marketing strategies, but also to get content you can share as social proof.

 

12. Keywords

Do a little research on the words and phrases your audience are using to find you, and incorporate them into the content you create and publish. Focus on the right words on your website, blog and other areas to increase your flow of targeted traffic.

 

13. Track Yourself

If you have a good idea of where your name is coming up online and how people are responding to it, you can strategize about where your attention needs to be and how to respond to any negativity. Set up an alert system such as Google Alerts to keep an eye on what’s going on.

 

14. Mobile

As your business grows, people are going to look you up on mobile. Don’t make the mistake of assuming your target market isn’t the type to use mobile to access content as you’ll only alienate the ones who are. Keep in mind how your site will look on a small screen and test every change you make.

 

15. Simple URLs

People aren’t going to even look at, let alone remember a URL that’s made up of 250 characters. Use URL shortening software to create short, catchy and relevant addresses that will stick in the minds of those who come across them. There are lots of apps and plugins you can use to help you do this, such as Bitly and Pretty Links. Many social media scheduling apps have their own built in shortener.

 

16. Call to Action

Call to Action

When you’re putting together a CTA, think about the context in which it will be seen, and who will be looking at it. What will make it stand out from the other content around it and encourage people to click? Where possible, insert it once at the top of your content so people don’t need to scroll all the way down to find it, then again in other places.

 

17. Contests

Offer your audience the chance to win something to encourage them to interact with you and other audience members, and to also get a little more information about them. Publish contests on social media platforms to ensure a decent number of entrants who may then go on to become loyal customers.

 

18. Offline Materials

Make sure your marketing strategies aren’t focused solely on electronic content. Create business cards, brochures and other tangible materials that you can give out to people at tradeshows, conferences, or even elevators when the moment is right.

 

19. Forums

Use forums as a tool to both find members of your target market in a place where they are discussing topics relevant to your business, and to show them your expertise on the topic. Start by sharing information that will benefit them, before encouraging them to investigate your business a little further.

 

20. Guest Posts

Writing guest posts for other blogs, and encouraging other influential people in your industry to write for your own is an excellent way to tap into audiences that may not have heard of you otherwise. Keep things relevant and again, focus on showing people how your expertise can directly benefit them.

 

21. Word of Mouth

Word of Mouth

One of the most important things you can do in your marketing is encourage friends, family, and customers to recommend you. Make it easy for them to share your content with social sharing buttons, incentivize referrals with discounts, and highlight the importance of social proof to take advantage of the most powerful marketing strategy out there today. Find out Why Word of Mouth Marketing (WOMM) is Such a Powerful Tool for Small Business by reading this blog.

 

Implement Your Marketing Strategies One Step at a Time

Implement Your Marketing Strategies One Step at a Time

As a wellness entrepreneur, your time and energy are precious. By focusing on these strategies, you can create a marketing plan that doesn’t just bring in clients, but also protects your passion and mental well-being. Remember, effective marketing isn’t about doing everything – it’s about doing the right things consistently. Please don’t attempt to implement these all at once.

Whether it’s through local collaborations or social media, every strategy you adopt should serve a bigger purpose: building connections and making a difference. If you feel unsure about where to start or how to adapt these marketing strategies to your unique practice, know that support is just a conversation away.

You have a gift the world needs – let your marketing reflect the same care and thoughtfulness you bring to your clients. Take a step forward, and watch your wellness business thrive.

Kim

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