by Kim Morrison | 10 Nov, 2017 | Business Success, Marketing, Social Marketing, Social Media Marketing
Top Marketing Tips for New Business Owners….and a reminder for existing Owners! It’s easy when you first start your business to think that customers are just going to flood in to buy your amazing products or services. However, all businesses need marketing...
by Kim Morrison | 7 Jun, 2017 | Content Marketing, Digital Marketing, Marketing, Native Advertising
Understanding the AIDA Concept In traditional advertising, there are tried and true formulas that you can use to ensure effectiveness. One of these is called the AIDA concept or formula. AIDA stands for Attention, Interest, Desire and Action. Use the AIDA concept in...
by Kim Morrison | 19 May, 2017 | Blogging, Marketing
How Long Should a Blog Post Be? There are a lot of gurus who claim to have the answer about how long a blog post should be. But, the truth is, there is no real tried and true answer. There are good reasons for having long, short and in-between blog posts, so the best...
by Kim Morrison | 20 Apr, 2017 | Business Success, Marketing
Offline Marketing Your Business Works Too! We’ve all become so enthralled with marketing online that it’s easy to forget that offline marketing works too. In some cases, it may even be better! Many people who own small businesses, especially home...
by Kim Morrison | 29 Mar, 2017 | Business Success, Marketing, Marketing Plan
The Top Five Problems Small Businesses Face and How to Overcome Them There’s nothing easy about starting your own business. The road to success is a bumpy one indeed and you’re sure to encounter some problems along the way. There’s no need to worry, however, because...
by Kim Morrison | 24 Feb, 2017 | Business Success, Marketing
Become an Authority in Your Niche One of the reasons to produce and share content that you’ve created is to become an authority in your niche. As an expert in your niche, you will get a certain amount of respect, which leads to more traffic due to your perceived...
