by Kim Morrison | 9 Sep, 2020 | Business Success, Marketing
How to Create a Solid Marketing Foundation There are probably a thousand marketing strategies you could employ at any given time. They come in all shapes and sizes. All you need to do is pick one and get started. But before you do, it’s important to have a...
by Kim Morrison | 13 Aug, 2020 | Marketing, Marketing Plan
Top 5 Strategies to Stand Out in Your Market The John Lewis department store group built its brand on the tagline “Never Knowingly Undersold”. It had been their tagline since 1925 though earlier this year this was put under review as trading conditions...
by Kim Morrison | 4 Aug, 2020 | Business Planning, Marketing
The Advantage of Focusing on One Goal at a Time If you’re the type of person who likes to be busy, you probably set yourself too many goals at a time. I know I do because I love to learn and suffer from Bright Shiny Object Syndrome, so always want to try...
by Kim Morrison | 28 Jul, 2020 | Business Planning, Business Success, Marketing
How to Prioritise Your Goals as Your Business Grows For any business, to prioritise goals are important, but your goals are likely to change as you grow from a small to mid-sized or large business. If you learn good goal-setting habits early on in the life of your...
by Kim Morrison | 20 Jul, 2020 | Business Planning, Marketing
5 Things to Think About When Creating Your Business Plan “If you fail to plan, you are planning to fail.” That quote has been bandied about for so long, it is difficult to accurately determine who said it first. It has been credited to Benjamin Franklin...
by Kim Morrison | 17 May, 2019 | Digital Marketing, Marketing, SEO
How Much Does SEO Matter to Your Business? You hear a lot about search engine optimisation or SEO, but often what that means is a mixed bag. Many people don’t understand what SEO is, or that there are many kinds of SEO. The great thing is that you don’t have to...
