by Kim Morrison | 6 Sep, 2023 | Marketing
Making Sales When Times Are Tough Making sales is hard enough work when things are going well. But what about when you and your customers are facing tough times? Then, it becomes even more challenging. When faced with cyberattacks, global pandemics, and climate...
by Kim Morrison | 5 Sep, 2023 | Marketing
I Hate Selling – How to Overcome Your Aversion to Sales “I hate selling” is something I hear from so many therapists and coaches. How does the idea of selling make you feel? For many, it’s not a great feeling. I completely get it –...
by Kim Morrison | 15 May, 2023 | Marketing
Why Word of Mouth Marketing (WOMM) is Such a Powerful Tool for Small Business Word-of-mouth marketing, often referred to as WOMM, is a valuable tool for businesses of all sizes, but its impact and benefits have a particularly profound effect on small...
by Kim Morrison | 4 Feb, 2023 | Marketing
How to Effectively Prepare Your Business for Tough Times Tough times can affect any business and often are out of our control. What do you do when the going gets rough? In recent years, we’ve all experienced issues in our business related to global events, such...
by Kim Morrison | 6 Dec, 2022 | Marketing
Networking for Success – 10 Tips and 10 Mistakes to Avoid. Knowing how to network can open up doors and create opportunities for you and your business. Polish your networking skills and you’ll be able to identify potential collaborators, develop mutually beneficial...
by Kim Morrison | 6 Oct, 2022 | Marketing
The 5Ms of Marketing For a long time now, I’ve been talking to clients about the importance of either 3 or 4-Ms in marketing their businesses. I realise now that there are 5Ms of marketing and the fifth ‘M’ comes before all the rest! This fifth M has...