by Kim Morrison | 7 Dec, 2024 | Content Marketing, Marketing
10 Ways to Include Storytelling in Your Marketing Stories are fundamental to how humans connect, engage, and make sense of information. This is why storytelling is so powerful in marketing. It captures attention, establishes a connection, and drives the point of your...
by Kim Morrison | 2 Jul, 2023 | Content Marketing
How to Master Your Content Marketing in 5 Simple Steps Content marketing is not just about selling, it’s about diving into the minds of your audience. When you know what they want, you’ll be able to create engaging and valuable content that’ll hook them,...
by Kim Morrison | 12 Oct, 2020 | Content Marketing
Nine Content Ideas for Any Niche When you are trying to come up with content ideas for your niche, you can use a few basic starters for the content that will work for literally any niche. Once you have these nine ideas, you can break them down into individual points...
by Kim Morrison | 19 Jul, 2019 | Content Marketing
Using Free Reports and EBooks to Build Your Business One type of content marketing is giving away freebies. Free reports and eBooks can build your business fast by helping you spread your knowledge, establish your expertise and most importantly, collect email...
by Kim Morrison | 7 Jun, 2017 | Content Marketing, Marketing
Understanding the AIDA Concept In traditional advertising, there are tried and true formulas that you can use to ensure effectiveness. One of these is called the AIDA concept or formula. AIDA stands for Attention, Interest, Desire and Action. Use the AIDA concept in...
by Kim Morrison | 30 Dec, 2016 | Business Success, Content Marketing, Email Marketing
What Are the Right Resources to Grow Your Business? Marketing your business with online content is the ultimate way to bring traffic to your website. You can use articles, newsletters, blog posts, social media updates, FAQs and more to help bring traffic, but...
