by Kim Morrison | 7 Jun, 2017 | Content Marketing, Digital Marketing, Marketing, Native Advertising
Understanding the AIDA Concept In traditional advertising, there are tried and true formulas that you can use to ensure effectiveness. One of these is called the AIDA concept or formula. AIDA stands for Attention, Interest, Desire and Action. Use the AIDA concept in...
by Kim Morrison | 30 Dec, 2016 | Business Success, Content Marketing, Email Marketing
What Are the Right Resources to Grow Your Business? Marketing your business with online content is the ultimate way to bring traffic to your website. You can use articles, newsletters, blog posts, social media updates, FAQs and more to help bring traffic, but...
by Kim Morrison | 20 Dec, 2016 | Blogging, Content Marketing
Advantages of Creating an Editorial Calendar Why bother with an editorial calendar? I can assure you it will make your life easier if you do! I have just been working with a client who has written a series of great blog articles. However, we have had to sort...
by Kim Morrison | 28 Oct, 2016 | Blogging, Business Success, Content Marketing, Social Marketing, Uncategorized
Finding a Voice for Your Content Marketing With The Voice UK back in the news as it moves from BBC to ITV, it reminded me of the value of finding your own voice for your business. Content marketing consists of creating a lot of different types of content, and then...
