You’ve been to a networking meeting or exhibition and have come back with a bunch of business cards. Often the next thing you do is to connect with the people you’ve just met on LinkedIn and they’re likely to do the same. So, your LinkedIn profile is the next contact people have with you.

It is their first impression of you and your business. That’s why it’s so important to make sure your profile is optimised to the max. You can do things to grow and optimise your profile to get more business besides the basic information.

I have a free ebook offer at the end of this blog but if you don’t want to wait or don’t have time to take all 10 steps, here are 5 ways you can optimise your profile:

1. Make sure your headline stands out!

Your LinkedIn profile headline needs to be enticing, compelling and stand out. This is who you are and what you do. Your headline is what will be seen in the search results next to your image. That means it determines if someone clicks on your profile or not. Make it show how you add value or how you can help them.

Your LinkedIn profile headline needs to be enticing, compelling and stand out. Click To Tweet

2. Endorse your connections for their skills

When you endorse someone, it helps in two ways. One, it shows you are doing a good deed and the other person gets notified from you to return the favour. The more endorsements you have for specific skills the more powerful your profile is. It makes it more attractive and visible to people searching for your specific skills.

The more endorsements you have for specific skills the more powerful your LinkedIn profile is. It makes it more attractive and visible to people searching for your specific skills. Click To Tweet

3. Add visual content to your summary

Display up to four eye-catching pieces that will be of value to the buyer. Add work samples, videos, or letters of recommendations. LinkedIn supports video, audio, presentations, images, and documents.

Display up to four eye-catching pieces on your LinkedIn summary that will be of value to the buyer. Click To Tweet

4. Include links to your other social platforms

These should be the ones you use for professional purposes. Your followers connect with you on multiple platforms. By increasing the number of connections, you are visible to more people. However, please remember that I don’t recommend you post on every social platform. Focus on only the ones you enjoy using and where you’re ideal clients can be found.

By increasing the number of LinkedIn connections, you are visible to more people. Click To Tweet

5. Provide detailed data in your experience area

It is the area that resembles your resume. However, keep your buyer in mind when you fill it out. List your past and current positions and titles along with a few sentences that summarise your role in each job.

List your past and current positions and titles along with a few sentences that summarise your role in each job. Click To Tweet

These steps will help you optimise your LinkedIn profile and attract the clients you want to work with.

If you want more detail on how to improve your profile, then download my free guide with the 10 specific steps you need to take to get an All-Star profile.

Kim

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