As a business owner, you’re always on the lookout for the best way of marketing your business. You have a Facebook Page, you use Twitter, you do article marketing and blog until your fingers go numb, but are you taking advantage of the best online business social media networking site out there?
Twitter, Facebook, Instagram and other social media sites are fine to participate in, but are they really where your ideal clients hang out? You’re supposed to do a little networking on a daily basis, but are you placing your concentration in the wrong place? If you’re working in the business to business (B2B) area and spend most of your day on Facebook instead of using LinkedIn, then yes, I believe you are.
LinkedIn is a networking site for businesses, employees, contractors, and other professionals. While LinkedIn is still considered social media, the word social can be misleading.
Top tips for new business
Here are my top 7 tips for finding new business on LinkedIn.
1. Look for ways to start a conversation with potential prospects by commenting on their post update or asking them a question about something they have published.
Look for ways to start a conversation on LinkedIn. Comment on a post or ask a question. #LinkedInTips Share on X
2. Connect with employees of potential prospects. When the prospect sees you are connected to others in their organisation it can increase your chances of getting their attention.
It makes sense to connect with employees of potential prospects on LinkedIn. #LinkedInTips Share on X
3. Add value without expecting something in return. Connect prospects to other connections who both can benefit from.
Add value without expecting something in return. Connect prospects to other connections who both can benefit from. #LinkedInTips Share on X
4. Use LinkedIn’s advanced search to find new prospects you can begin connecting and engaging with.
Use LinkedIn’s advanced search to find new prospects. #LinkedInTips Share on X
5. See who your current connections are connected to. If they are your ideal clients, then you can either invite them to connect with you or ask your mutual connection to introduce you.
See who your current connections are connected to and send them a personalised invitation to connect. #LinkedInTips Share on X
6. Check out LinkedIn’s ‘Who’s viewed your profile’. These are people already looking at what you offer so send them a personalised message to connect with you.
LinkedIn shows you 'Who’s viewed your profile'. These are people already looking at what you offer so send them a message to connect. #LinkedInTips Share on X
7. My final tip is a what not to do! Do not send a sales pitch to someone you’ve just connected with. There really is nothing more annoying – remember, you need to take time to build the know, like and trust factors and not go for a quick sell.
Don't send a sales pitch to someone you've just connected with. There really is nothing more annoying! #LinkedInTips #DontDoIt Share on X
Need help with your profile?
If you’d like help completing your profile, download my free guide with the 10 specific steps you need to take to achieve an All-Star profile.
Finally, if you want even more tips on how you can use LinkedIn to build your business then make sure you read my next blog!
