The Pros and Cons of Running a Business in Uncertain Times

by Kim Morrison | 8 Sep, 2023 | Business Success, Marketing

The Pros and Cons of Running a Business in Uncertain Times There’s no way to avoid tough times. In recent years, with climate change, global pandemics, and economic downturns, hard times always seem to be looming ahead. Since no business is impervious to these...

5 Common Marketing Myths You Need to Dispel

by Kim Morrison | 7 Sep, 2023 | Marketing

5 Common Marketing Myths You Need to Dispel Tough times are here already. Is your business prepared to tackle the challenges they present? You can if you prepare well. The first step is to dispel these 5 myths about marketing during tough times. Is your business...

Making Sales When Times Are Tough

by Kim Morrison | 6 Sep, 2023 | Marketing

Making Sales When Times Are Tough Making sales is hard enough work when things are going well. But what about when you and your customers are facing tough times? Then, it becomes even more challenging. When faced with cyberattacks, global pandemics, and climate...

I Hate Selling – How to Overcome Your Aversion to Sales

by Kim Morrison | 5 Sep, 2023 | Marketing

I Hate Selling – How to Overcome Your Aversion to Sales   “I hate selling” is something I hear from so many therapists and coaches. How does the idea of selling make you feel? For many, it’s not a great feeling. I completely get it –...

Why Word of Mouth Marketing (WOMM) is Such a Powerful Tool for Small Business

by Kim Morrison | 15 May, 2023 | Marketing

Why Word of Mouth Marketing (WOMM) is Such a Powerful Tool for Small Business   Word-of-mouth marketing, often referred to as WOMM, is a valuable tool for businesses of all sizes, but its impact and benefits have a particularly profound effect on small...

How to Effectively Prepare Your Business for Tough Times (Infographic)

by Kim Morrison | 4 Feb, 2023 | Marketing

How to Effectively Prepare Your Business for Tough Times   Tough times can affect any business and often are out of our control. What do you do when the going gets rough? In recent years, we’ve all experienced issues in our business related to global events, such...