The Six Most Important Factors in Marketing with Stories

by Kim Morrison | 18 Dec, 2014 | Blogging, Business Success, Marketing

The Six Most Important Factors in Marketing with Stories In my last blog post, I suggested different ways in which you can repurpose your marketing stories for maximum exposure and impact. Hopefully, it’s now clear that you can start with any format for your...

Repurpose Content to Get More Out of Each Story

by Kim Morrison | 11 Dec, 2014 | Blogging, Business Success, Marketing

Repurpose Content to Get More Out of Each Story Last blog post I talked about using imagery to represent what you want your audience to envision in their mind’s eye. I now want to look at how you can create many versions of the same marketing story to get more...

How to Create Images in Your Marketing Stories

by Kim Morrison | 4 Dec, 2014 | Blogging, Business Success, Marketing

How to Create Images in Your Marketing Stories   In my last blog post I talked about how to ensure that your marketing story is something that your audience wants to read. To create images for your audience in your story is not just about finding the right visual...

How to Tell Stories Your Audience Wants to Read

by Kim Morrison | 27 Nov, 2014 | Blogging, Business Success

How to Tell Stories Your Audience Wants to Read   Last blog post we talked about putting a twist on traditional stories. It’s important to tell creative stories that your audience wants to read. But, how in the world do you know what stories your audience...

Putting a Twist on Traditional Stories

by Kim Morrison | 20 Nov, 2014 | Blogging, Business Success, Marketing

Putting a Twist on Traditional Stories Last blog post I covered several common mistakes made when marketing with stories. This blog post looks at the idea of putting a twist on traditional stories to add interest, fun and excitement to your own story. When telling...

Four Common Mistakes Made in Writing Your Story

by Kim Morrison | 13 Nov, 2014 | Blogging, Business Success, Marketing

Four Common Mistakes Made in Writing Your Story   Last post we talked about seven steps for crafting a credible marketing story. This week we’re going to go over some common mistakes made in marketing with stories. We’ve touched on some mistakes...