by Kim Morrison | 10 Nov, 2017 | Business Success, Marketing, Social Marketing, Social Media Marketing
Top Marketing Tips for New Business Owners….and a reminder for existing Owners! It’s easy when you first start your business to think that customers are just going to flood in to buy your amazing products or services. However, all businesses need marketing...
by Kim Morrison | 11 Nov, 2016 | Business Success, Social Marketing, Social Media, Social Media Marketing
Why Incorporate Social Marketing in Your Sales Funnel Social marketing is, or should be, at every stage of your sales funnel. The very first aspect of social media’s involvement in your sales funnel has to do with your website, blog or a landing page. This is,...
by Kim Morrison | 14 Oct, 2016 | Social Media, Social Media Marketing
Get More Out of Your Social Media Marketing I can almost hear the audible groan of “not more social media marketing”. However, I’m not necessarily asking you to do more – just get more out of what you are doing. Social media marketing is an...
by Kim Morrison | 25 Aug, 2016 | Social Marketing, Social Media, Social Media Marketing
Checklist for Using Social Media as a Lead Generation Tool I strongly believe that lead generation should be the primary purpose of your social media marketing. It is an excellent tool to use to generate more leads for your business. At your fingertips you have...
by Kim Morrison | 28 Jul, 2016 | Social Media, Social Media Marketing
Why Earning Social Proof is Important Social proof is a concept in online marketing that is used to judge the reliability of a person or business online. Search engines also use social proof to improve page rank for any given website. It’s about building trust...
by Kim Morrison | 22 May, 2016 | Social Media Advertising, Social Media Marketing
Facebook’s 20-Percent Text Rule on Ad Images Still Alive and Kicking! Just a quick blog post on Facebook’s new advertising image rules as I’ve just seen a post by a friend commenting on an ad that’s been approved but clearly breaks the 20% text...