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How to Create Images in Your Marketing Stories
How to Create Images in Your Marketing Stories In my last blog post I talked about how to ensure that your marketing story is something that your audience wants to read. To create images for your audience in your story is not just about finding the right visual...
How to Tell Stories Your Audience Wants to Read
How to Tell Stories Your Audience Wants to Read Last blog post we talked about putting a twist on traditional stories. It's important to tell creative stories that your audience wants to read. But, how in the world do you know what stories your audience wants...
Putting a Twist on Traditional Stories
Putting a Twist on Traditional Stories Last blog post I covered several common mistakes made when marketing with stories. This blog post looks at the idea of putting a twist on traditional stories to add interest, fun and excitement to your own story. When telling...
Four Common Mistakes Made in Writing Your Story
Four Common Mistakes Made in Writing Your Story Last post we talked about seven steps for crafting a credible marketing story. This week we're going to go over some common mistakes made in marketing with stories. We've touched on some mistakes before but we'll...
7 Steps to Writing a Credible Story
7 Steps to Writing a Credible Story That People Will Share You need to have a credible story and we learned in the last post that marketing stories aren't that different from any type of story that you read in childhood or that your parents told you. They all have...
