50 Ways to Boost your Website Traffic
If you dedicate one hour a day for 50 days, you can do a lot to increase traffic to your website by choosing one of these 50 ways. With millions of websites on the internet vying for your target market’s attention, you need to actively attract and convert your ideal buyers. Of course, you need to create a persona of your ideal customer and develop a niche, and perhaps a sub-niche, as well to attract the right traffic.
The best way to get more traffic to your website quickly is to add more targeted content, promote that content, and keep repeating that. Try taking one of these different ways each day for 50 days and you’ll be amazed at the difference it’ll make! Many things on this list won’t even take you an hour.
If you start at the top of the list and work your way through the list, you can dramatically increase your website traffic. It has to be worth the investment to build your audience.
No time to read the full blog or need a cheat sheet to keep you on track? Subscribe to download the checklist below:
1. Make your website search engine friendly
Your website content should relate to the needs and wants of your target market. While visitors will share website posts and other information, search engines play the most prominent role in your success. Keep them happy by beginning with a quality website theme or template. Poorly coded or outdated themes can do more harm than good.
Learn and implement solid Search Engine Optimization practices. When you know the tried and true SEO techniques, you aren’t as easily scammed by “do-it-quick” sales pitches, empty promises, or black-hat strategies for gaining traffic or money. Remember, if it sounds too good to be true, it probably isn’t true. Add a plugin like Yoast SEO or RankMath to guide you through the SEO process.
2. Add ‘alt’ tags to images on your website
The term ‘alt tag’ is a commonly used abbreviation of what’s actually an alternative attribute on an image tag. The alt tag of any image on your site should describe what’s on it, ideally using a keyword. An alt tag strengthens the message of your articles with search engine spiders as they can’t read images. Using an alt tag on every image will make your image accessible as screen readers for the blind and visually impaired will read out this text.
3. Add a plugin like Inline Tweet Sharer or Click to Tweet (my favourite!)
These plugins give you the ability to ask readers to share specific content on Twitter. Remember that when people read your content, they are not only looking for useful information but also items worth sharing. I’ve included an example below:
No.3 - Add a plugin like Inline Tweet Sharer or Click to Tweet (my favourite!) to your website. It gives you the ability to direct readers to share specific content on Twitter...like this! Click To Tweet
4. Join an online forum
Joining forums can provide many advantages to you and your business but keep in mind that internet communities are social contracts with rules so don’t abuse them. Use them wisely and, as with social media, be helpful and interact rather than constantly promote your business.
There are definite advantages in terms of search engine ranking and relevant backlinks to joining the right forum. Several forums are well-liked by search engines and therefore are often crawled. Most forums provide an introductions space plus a signature space where you’ll be able to promote your web website or social media profiles.
Likewise, as you participate in a forum relevant to your niche, there’ll be opportunities to turn your site into part of a conversation.
5. Add both internal and external links to your blog posts content
Links in your blog posts show that your content is credible, as well as built on knowledge and research beyond your own experience or common sense. They also provide a more in-depth experience for your readers, leading to complementary or related information that doesn’t duplicate the information in your blog post but instead adds additional layers of meaning and context.
Internal links are links within a post that lead the reader somewhere else on your own, same website. Internal linking makes your site more useful and user-friendly. They make your site easier to navigate and helpful, and your website visitors are more likely to come back and engage more actively with your brand.
External links are anytime you link to a site outside of your own website. They include linking to an article or study you reference in your blog post, or to a product or service that you are reviewing. The point is to be helpful to your reader while also being authoritative. You do need to occasionally check to ensure all links are still up-to-date and active.
6. Add links to your website to all your emails and autoresponder series
If your emails generate interest, make it easy for your subscribers to find your website. These links can be refined by creating shortcode versions from bitly.com or tinyurl.com. integrating your direct mail and web strategies can pay big dividends.
A few years ago, a Harvard Business Review study found that integrating direct mail and email provided noticeably better results for businesses than using either medium alone. The data from the study is below: No.6 - Add links to your website to all your emails and autoresponder series Click To Tweet
7. Add one email to your autoresponder series
If, like me, you shy away from writing emails to send to your subscribers then try this gentle option and just add one. It’ll help avoid the overwhelm of thinking you need to write a whole series. Who knows? You might feel inspired to write more once you get in the flow – it’s certainly happened to me that way before.
8. Add a Resources page to your website
A Resources page is a reference page your readers can use to find out which tools you use, which ones you recommend most, and other educational or useful products you recommend. It gives readers’ quick access to products you talk about frequently on your blog and has the potential to become one of your website’s most visited and highest-converting pages.
The resources you include will typically be the tools and products you personally use in your niche. However, you can also list anything you feel would help your readers solve any problems they’re having. Your Resources page also can be a revenue generator for you. You can add affiliate links to products you personally recommend. This is why it’s important for you to choose which products you endorse carefully.
9. Add a Frequently Asked Questions page to your website
A Frequently Asked Questions or FAQ page is to make your visitors’ lives easier. This is the page where you address the most common questions your customers have. If you face a situation where the same questions (potentially in different forms) are coming from a number of customers and if these questions can be answered in a straightforward manner, it is the right time to start thinking about adding a FAQ page to your website.
10. Add more FAQs to your website
If you already have an FAQ page then now may be the time to update it with new questions or ones you missed the first time. It’s also a great opportunity to keep visitors on your website by linking your answers to a page or blog that explains more.
11. Record an old blog as a Podcast
You put a lot of effort into writing your blog posts and now’s the time to make the most of it. Think of a podcast as a recorded show. People listen to them in the background while they’re doing something else – like commuting to work or working out. The great part is that they can listen to your content on demand.
It can be easier to show inflexion or enthusiasm through your voice so your personality can come across. Some people find audio easier to digest, your audience can listen to your podcast anywhere and, don’t forget, you can turn readers into listeners.
There are some great tools out there to record and I particularly like Audacity, which is a great starting point. It’s free, open-source, easy to use, and works with Windows, Mac, and Linux systems. It lets you edit your recording so you can take out any errors or too many ums or errs. However, like all marketing, podcasts do take time, effort and consistency so decide if it’s really best for you.
12. Add your Podcast to iTunes (Apple Podcasts), Google, RadioPublic and Amazon
Next is to get your podcast out to a wider audience. Before distributing to any directories, you will need to decide where you will host your podcast. A good place to start is with Libsyn. It provides everything your podcast needs: publishing tools, hosting and delivery, RSS for iTunes, a Web Site, Stats, Advertising Programs, Premium Content, Apps for Apple, Android & Windows devices.
Because iPhone and Android devices dominate the mobile market, these first two registrations are a must for every podcast! You can also add it to Stitcher, Spotify and a host of others. With the growth of Alexa, it’s worth submitting it to Amazon Echo. With RadioPublic you provide episodes, they sell ads on their platform that bookend each episode, and they pay you for every listen you get through the RadioPublic apps for iOS and Android.
Regardless of where your podcast is hosted, adding it to your website is a great way to get some relevant listeners and website traffic. The PowerPress Podcasting and Seriously Simple Podcasting plugins both allow you to embed your podcast feed (with a player) anywhere on your site.
13. Open up comments on your blog
While there has been debate about whether this does increase traffic, the majority of thought leaders think it does. The benefits for allowing blog comments are that:
they provide a form of social proof;
they help you to understand what your readers want you to write about;
the act of commenting may increase the likelihood that the user will also engage with you in other ways, such as subscribing to your email newsletter or even making a purchase down the road.
14. Answer comments on your blog
One of the best ways to build a relationship with your audience is to respond to reader comments. If you’re starting out or don’t have a solid following yet, you should respond to as many comments as you reasonably can. If someone is taking the time to write a thoughtful comment on your post, it makes sense to acknowledge it and encourage even more comments.
15. Ask for shares, tweets and likes
This is often forgotten when you post on social media – I know, I often forget myself! However, telling your audience what you’d like them to do next encourages them to take action almost on autopilot. This means that your post linking back to your website is more likely to be shown to a bigger audience.
16. Share, tweet, like
Remember your social media content shouldn’t be all about you! Sharing others content is a great way to build relationships with key people you’d like to connect with. It’s a win-win as both of you will be identified as a valuable resource. Due to the quality of the content you’ve shared, your contacts will lookout for information that you share and post. The chances are that they will reciprocate and share your content with their network.
17. Build a sitemap
A ‘sitemap’ is any central list of the pages on your website. A good XML sitemap acts as a roadmap of your website which leads Google to all your important pages. XML sitemaps can be good for SEO, as they allow Google to quickly find your essential website pages, even if your internal linking isn’t perfect. I use the Yoast SEO plugin to create XML sitemaps on my websites which is super easy to use.
If you want Google to find your XML sitemap quicker, you’ll also need to add it to your Google Search Console account. This Google Search Console link will help you understand what the Search Console does.
18. Comment on other people’s blog posts
Commenting on other blogs is a really useful tactic and, done the right way, it will reward you in the form of:
Search Engine Optimisation
If you’re wondering why you’re not getting high volumes of traffic to your blog despite your high-quality content, give commenting a try and over time you’ll see the benefits.
19. Create and run a Facebook advertisement
There are two billion people active on Facebook each month. That means you have the opportunity to reach current customers, new customers and people interested in your business or organisation. However, organic reach is declining so to reach this audience you need to advertise.
Facebook offers a range of advertising objectives, so you can choose the options that suit your needs and business goals. Whether your goal is to drive engagement on a post, increase your website traffic or find new leads for your business, there’s an advertising objective to help you.
20. Create a cheat sheet for your audience to use
A cheat sheet has everything your audience needs to solve their problem in one handy document for future reference. It works effectively as an upgrade to the content in your blog. Giving away the cheat sheet for free is a great way to build your email list.
As an example, I’ve created a cheat sheet as a checklist for these 50 ways to boost your website traffic. The main information will be in this blog post but you’ll be able to download the checklist as a reminder and so you can mark off the actions you’ve completed.
You can download your copy below:
21. Add a good pop-up for email capture
Having a good pop-up email capture in place can literally make the difference between being forgotten and making multiple sales. Since pop-ups can be annoying, especially if not used properly, it’s important to choose a pop-up that has a variety of options and features.
When you have more control of how, when, and where the pop-up appears, you can gently remind your reader to sign up for your offer.
Remember, your visitor comes for information. If the pop-up covers up or restricts seeing that before they know it’s good, they may just leave the page, never to return. Google has also said that you may be penalised in search results if your pop-up covers too much of the page. Use pop-ups wisely.
22. Create a Gravatar account
Gravatar stands for a Globally Recognized Avatar, and it is used to associate your email address with a unique photo of you. It’s easy to set up, and it’s also completely free. Gravatars are hosted on a single server and are served across the web through the use of the email associated with it.
The best part about a Gravatar is that you can use a single image for it which makes it a lot easier for people to recognize you no matter which site you’re active on.
Your designated image will appear on all websites supporting Gravatars whether you prefer to comment on blogs, forums, or use different commenting systems.
23. Create a presentation out of an old blog post and post it on SlideShare.net
SlideShare is a tool offered by LinkedIn that allows you to share slideshow presentations, infographics, videos, and other materials online. It’s user-friendly and allows you to upload complete PDFs, PowerPoint and OpenOffice presentations, Word documents, and more. You have the potential to reach a massive audience as SlideShare receives 25 million views each month.
SlideShare doesn’t allow live links in the description of the presentation. However, you can insert a live link inside your presentation usually your last slide is the best place.
Once you’ve published your presentation, you can embed it on your blog. You can then build a backlink towards your blog post from the presentation. You’ll benefit in two ways from this, your blog post will rank higher and your SlideShare presentation will rank higher, too.
I’ve converted these 50 tips into a SlideShare presentation which you can see below or here on SlideShare.
No.23 - Create a presentation out of an old blog post and post it on SlideShare.net. You have the potential to reach a massive audience as SlideShare receives 25 million views each month. Click To Tweet
24. Create and send out a press release
An often forgotten marketing option in this digital age. The purpose of a press release is to get attention, create news and generate publicity. It’s cost-effective marketing as it’s free and can be used to create brand awareness.
It is particularly useful if there are publications that your niche audience reads. Just don’t forget to include a link to send readers back to your website.
25. Create lists
Everyone likes lists. They are short, concise, and save time. Offer ‘top’ lists such as ‘The Top 7 Reasons to Use Lists’ or how-tos with specific instructions on how to achieve a goal. Like this blog!
Make certain to include a call to action at the end.
26. Curate someone else’s content surrounding one topic
You could develop a theme around your content curation. For example, you could select a topic from an expert in an area you’re not particularly knowledgeable about but that you know your audience would be interested in.
You might even want to invite that expert to be a guest blogger on your website.
27. Ask experts to write guest posts for your website
Invite other experts to write guest posts for your site. They will link back to their post on your site so their readers become your readers as well – instant traffic!
28. Ensure your site is responsive so it can be viewed on mobile devices
This is now a critical factor in your website being found. Today, most searches are from mobile devices, not desktop computers. According to a recent report from Brightedge, nearly 60% of all website traffic is coming from mobile.
If your site isn’t mobile-friendly, the majority of people coming across your website might be experiencing slow load times, a jumbled layout, or missing information. None of these issues makes for a great first impression, so you need to clean up your mobile site so that users are instead finding information about your business quickly and easily.
In 2018, Google announced that they would begin to rank search results based on mobile, rather than desktop, sites. This decision was driven by the fact that most users are searching on mobile devices, and so Google wants to ensure that the results they’re displaying first are going to be high quality and really meet the needs of the majority of searchers.
No.28 - Ensure your site is responsive so it can be viewed on mobile devices - a critical factor in your website being found. Most searches are from mobile devices, not desktop computers. Click To Tweet
29. Get your website up to speed
Google recommends: “Two seconds is the threshold for eCommerce website acceptability. At Google, we aim for under a half-second.”
When someone visits your site, the first impression is all that matters. If your website speed is slow, it results in a bad user experience and de-ranking. So, you need to optimise your website for speed for good results.
Towards the end of 2019, Google announced that Chrome “may identify sites that typically load fast or slow for users with clear badging. This may take a number of forms and we plan to experiment with different options, to determine which provides the most value to our users.” It’s all part of their campaign to move towards “a faster web”.
Go to my free course on how to test your website speed here. You’ll also find a step-by-step course on how to speed up your WordPress website.
No.29 - Get your website up to speed. You need to optimise your website for speed for good results. Google recommends: “Two seconds is the threshold for eCommerce website acceptability. Click To Tweet
30. Improve the META descriptions on your website
The meta description serves the function of advertising copy. It draws readers to a website from the Search Engine Results Pages (SERP) and is a very visible and important part of search marketing.
Crafting a readable, compelling description using important keywords can improve the click-through rate for a given webpage.
31. Offer a free eBook or a Guide to your audience
eBooks and guides are important marketing tools because they offer valuable information in one place. If you can offer information all in one place, you make readers happy and can gain their trust, which makes them want to come back for more.
You can see in the sidebar, and opt-in to download, my free Digital Marketing Glossary. The glossary is designed to be a reference to help you master the language of digital marketing.
No.31 - Offer a free eBook or a Guide to your audience. If you can offer information all in one place, you make readers happy and can gain their trust, which makes them want to come back for more. Click To Tweet
32. Personalise your 404 error page
The 404 Not Found error, also called Error 404 or an HTTP 404 error, means that the web page you were trying to load was not found. But why be boring and have only the standard WordPress 404 error page? I love the fact that you can customise your 404 page and I do this using a plugin called 404page – your smart custom 404 error page.
I like this particular plugin doesn’t create redirects and is quick and simple to use. That’s quite important because a correct code 404 is delivered which tells search engines that the page does not exist and has to be removed from the index.
No.32 - Personalise your 404 error page. The 404 error means that the web page you were trying to load was not found. Why be boring? Customise it and show your business personality to your audience. Click To Tweet
33. Send out a newsletter
You’ve spent time and effort to get subscribers onto your email list, usually with a free high-quality offer for a download or a short video series. A newsletter allows you to keep in touch and nurture the relationship you’ve started with your subscribers.
The purpose of your email newsletter is to give those on your list updates about your business, products, and services. However, it’s not something for a hard sell but should feel like an update from an interesting, helpful friend, rather than a pushy salesperson.
They can be used to motivate your customers to take action, like making a purchase or checking out your latest blog post.
34. Learn how to use YouTube
For many website owners, writing keeps them busy. Consider learning how to use YouTube and create your own channel to capture targeted traffic. Video is very popular now and YouTube is the second largest search engine.
You can link your videos back to your website with calls to action using YouTube End Cards. You can set video them to animate in the last 20% of your video, just before you’re wrapping up so that viewers see them before they move on to the next video.
35. Tie a holiday/occasion day into your promotions
It can be a great way to create easy content that will be searched for at that time. Find occasions that are relevant to your business niche. For example, 10 November is International Accounting Day and 30 June is Social Media Day!
On my other business website, Be Your Own Graphic Designer, there’s a monthly blog full of content inspiration with events for the month, week and day. Pop over there if you need some ideas.
No.35 - Tie a holiday/occasion day into your promotions. It can be a great way to create easy content that will be searched for at that time. Find occasions that are relevant to your business niche. Click To Tweet
36. Turn a fact-based data-driven blog post into an infographic
Infographics are a powerful tool to allow people to easily digest information through the use of visual data, charts, and statistics. With the proper use of colour, proportion, and negative space, information can be transformed into memorable, attention-grabbing and even persuasive graphics.
A good infographic has a logical content flow and is to the point. I’ve made an infographic checklist of this blog which I’ve added to Pinterest as another example of repurposing your content.
No.36 - A good infographic has a logical content flow and is to the point. I've made an infographic checklist of this blog which I've added to Pinterest as an example of repurposing your content. Click To Tweet
37. Add videos to your site
Video is hugely popular now. They present valuable content to your audience for free and can position your business as an authority in your field.
You can create different types of videos including:
Use your own videos when possible. You may also want to use YouTube or social media videos that have gone viral. Using multiple types of content encourages a greater range of search engine results and greater traffic.
No.37 - Video is hugely popular now. Present valuable content to your audience for free and position your business as an authority. Create different types of videos including: Product descriptions; Instructional; Customer… Click To Tweet
38. Update an old blog post with new information
By updating and refreshing some of your older yet high-performing evergreen posts, you can extend the life of your best blog content as well as increase the results it continues to achieve over time. It’s often much easier and quicker to update and republish an old post than it is to write a new post from scratch.
39. Check all your social media profiles are up to date and consistent
Being consistent with your brand allows you to grow in audience engagement and reach. From the tone of voice used in messages to how your profiles look, you need to be recognisable to gain traction among your intended audience.
It also makes sure that people know they’ve landed in the right place.
40. Update images on your website
What was cool and fresh when you first launched your website may look old and dated now. Also, team members and profiles may have changed. If you properly SEO your new images (see point 1!), they will be new content that Google loves!
Studies show that people remember 80% of what they see and only 20% of what they read. In fact, there’s research that suggests that 65% of people are visual learners. MIT also found that the human brain can process images in as little as 13 milliseconds. This means that images are powerful means of communication.
41. Update your Facebook page profile and change your Facebook Cover image
Facebook is always changing and updating its settings and options so it’s important to keep your Page updated.
The newest Facebook Pages redesign includes a new look-and-feel, updated navigation, the introduction of a dedicated News Feed, a new Q&A format for engaging fans and other tools and insights. One of the biggest changes is that the “Like” button had been removed and the focus is now on Followers.
Your Facebook cover is a valuable marketing space so use it to things fresh, relevant, and timely. You can use it to launch a new campaign, program, or logo; celebrate a new season or upcoming holiday; promote an upcoming event; promote your lead magnet and build your email list.
42. Set up or update your Google My Business settings
A Google My Business account lets you show up in search results when people are looking for you online. It’s free, which makes it an affordable marketing tool for small and large businesses alike.
Your Google My Business listing includes contact information, business hours, and other essential details. You can post updates to share that you’ve expanded services, temporarily closed, or fully reopened (an especially useful feature during emergencies like COVID-19). Google business accounts have strong local SEO, so the information you share will rank above other sites.
Google My Business reviews help build trust, too. Research by Qualtrics, 91% of 18-34 year olds trust online reviews as much as personal recommendations, and 93% of consumers say that online reviews influenced their purchase decisions, https://www.qualtrics.com/blog/online-review-stats/.
43. Update your Pinterest profile
Pinterest is not your usual social media network but it is now the 3rd large search engine, after Google and YouTube. Think of it as a big, virtual search engine.
Pinterest is an excellent tool to help increase links back to your website, which, in turn, drives more traffic. It is more effective at steering traffic back to a website more than any other social media source.
This uptick in traffic obviously relies on good content. If you’re creating and sharing content that your audience likes, they’re more likely to follow your links.
Because every pin includes a link, it makes it easy to lead it back to the source of the image. This is an often forgotten part of Pinterest.
No.43 - Pinterest is not your usual social media network and is now the 3rd large search engine, after Google and YouTube. It is an excellent tool to help increase links back to your website. Click To Tweet
44. Take one of your articles or blogs and post it to LinkedIn Publisher
LinkedIn Publisher is a publishing platform built right into LinkedIn. Any LinkedIn member can use this platform to publish an article simply by clicking on the “write an article” icon in the post box on your Home page.
Clicking on that icon brings you inside the publisher platform, which is just like any other word processing program you’re used to. You can type your article, add images, links, and even embed video into your article.
Articles written in LinkedIn Publisher are visible outside of your network, so you get more reach than you would from a typical LinkedIn post – and they show more prominently in your activity on your profile.
Publisher articles are assigned unique URLs which are indexed by Google, and since LinkedIn is such a large and authoritative site, your article on LinkedIn is likely to get much more visibility than it would have on your website alone.
If you’re worried about duplicating content between LinkedIn and your own website, then take a portion of the article to post on Publisher and add a read more link back to the complete article on your website.
No.44 - LinkedIn Publisher articles are assigned unique URLs which are indexed by Google. Your article on LinkedIn is likely to get much more visibility than it would on your website alone. Click To Tweet
45. Create or find a quote to share on social media
If you’ve looked at my social media, I do this a lot. Or add one of your own quotes to a post-related image. Share the image on social media sites with a link back to that blog post or a related category. This helps drive traffic to your site’s targeted area while helping to elevate your authority level.
It’s a great way to create content and I use Canva which is easy to use and has a large collection of photos to add a quote to.
46. Use screenshots to make a “how-to” guide
I’ve done this on my blogs as it’s a good way to show rather than just explain to someone how to do something. An example, if you’d like to see what I’ve done, is my blog Facebook Page Verification: how to get more reach where I go through step-by-step how to get your Facebook page verified.
Unfortunately, as with all things social media, it’s now changed and you can no longer verify your Page.
47. Write and publish a new blog post on your website
Sounds like a fairly obvious one, doesn’t it? However, I see lots of websites that, once they’ve been set up and the initial enthusiasm has worn off, are abandoned with no new content being added. A consistently updated, high-quality blog remains the ideal way to drive website traffic and grow your brand. Google loves regular blogs and rewards great content with higher search engine rankings as an overall trend.
Blogging is also the perfect way to establish your brand voice, and become recognised as an authority in your niche. A great blog shows that your brand has its own unique personality, has tons of interesting information and is worth spending time reading.
48. Write one page of your next book
By writing a book, you set yourself apart from the masses. Even if your book is fiction or a memoir, the fact that you’re now an author lends an air of authority to your professional endeavours. You can now add “author” to your CV, LinkedIn, and professional website. In short: No matter what you write a book about, becoming a published author boosts your professional authority.
Currently, I’m busy working on a series of 10 ‘How to’ books on marketing each of which includes 30 top tips. The series consists of:
PPC Marketing/Facebook Advertising
Social Media Marketing
They started as one book but I felt it would be easier for my audience to dive into the subjects individually. It isn’t easy to do but I think it’s worth it as I want to share and educate my target audience.
When it comes down to it, you will need to promote and distribute all the content you create to make the most of it. Getting more traffic to your website is as easy as increasing the amount of content you produce and the amount of promotion you do for that content. Create, repurpose, distribute, promote and repeat should be your mantra.
49. Add Testimonials, referrals and case studies
Share customer success stories and testimonials of happy customers with your prospects. Testimonials, referrals and case studies from satisfied customers prove to your leads that they will benefit from your offer.
50. Create a short survey for feedback
An essential call to action is to ask your site visitors for feedback. Create a short survey that only takes a minute to fill out. You can do this easily for free with Google Surveys, SurveyMonkey or TypeForm. You can add a menu with categories if you want to sort the feedback in any way.
If you put this on the pages of your website, your visitors will have a quick and easy way to share their thoughts and opinions with you as they have them. You can then use this feedback to make improvements to your website or overall strategy.
When it comes down to it, you will need to promote and distribute all the content you create in order to make the most of it. Getting more traffic to your website is as easy as increasing the amount of content you produce, as well as the amount of promotion you do for that content. Create, repurpose, distribute, promote and repeat should be your mantra.