by Kim Morrison | 4 Oct, 2019 | Digital Marketing
Nine Tips for Creating Your eBook Content Following on from my last blog, Using Free Reports and eBooks to Build Your Business, I thought it might be helpful to provide some tips on creating your eBook content. It can seem daunting to write an entire eBook. The truth...
by Kim Morrison | 17 May, 2019 | Digital Marketing, Marketing, SEO
How Much Does SEO Matter to Your Business? You hear a lot about search engine optimisation or SEO, but often what that means is a mixed bag. Many people don’t understand what SEO is, or that there are many kinds of SEO. The great thing is that you don’t have to...
by Kim Morrison | 30 Jun, 2017 | Business Planning, Digital Marketing
Common Online Marketing Mistakes When it comes to online marketing, everyone starts off thinking they know how to do it. The truth is, online marketing is not very different from other types of marketing. The tool is different, but the way you go about it really...
by Kim Morrison | 7 Jun, 2017 | Content Marketing, Digital Marketing, Marketing, Native Advertising
Understanding the AIDA Concept In traditional advertising, there are tried and true formulas that you can use to ensure effectiveness. One of these is called the AIDA concept or formula. AIDA stands for Attention, Interest, Desire and Action. Use the AIDA concept in...
by Kim Morrison | 25 Apr, 2017 | Digital Marketing, Online Marketing
Determining Your Digital Marketing Goals One of the first things you need to do when starting an online business or a new marketing campaign is to determine what your digital marketing goals are. Do you want to increase sales conversions, get more traffic, improve...
