by Kim Morrison | 11 Dec, 2014 | Blogging, Business Success, Marketing
Repurpose Content to Get More Out of Each Story Last blog post I talked about using imagery to represent what you want your audience to envision in their mind’s eye. I now want to look at how you can create many versions of the same marketing story to get more...
by Kim Morrison | 4 Dec, 2014 | Blogging, Business Success, Marketing
How to Create Images in Your Marketing Stories In my last blog post I talked about how to ensure that your marketing story is something that your audience wants to read. To create images for your audience in your story is not just about finding the right visual...
by Kim Morrison | 27 Nov, 2014 | Blogging, Business Success
How to Tell Stories Your Audience Wants to Read Last blog post we talked about putting a twist on traditional stories. It’s important to tell creative stories that your audience wants to read. But, how in the world do you know what stories your audience...
by Kim Morrison | 20 Nov, 2014 | Blogging, Business Success, Marketing
Putting a Twist on Traditional Stories Last blog post I covered several common mistakes made when marketing with stories. This blog post looks at the idea of putting a twist on traditional stories to add interest, fun and excitement to your own story. When telling...
by Kim Morrison | 13 Nov, 2014 | Blogging, Business Success, Marketing
Four Common Mistakes Made in Writing Your Story Last post we talked about seven steps for crafting a credible marketing story. This week we’re going to go over some common mistakes made in marketing with stories. We’ve touched on some mistakes...