How to Plan Your Social Media Marketing

by Kim Morrison | 25 Feb, 2016 | Social Media Marketing

How to Plan Your Social Media Marketing Social media marketing is no longer an optional part of a marketing strategy. It has become a necessity and if you haven’t started using it yet, now is the time. I used to say that it may not be for everyone, however, with the...

How to Manage Negative Comments on Social Media

by Kim Morrison | 28 Oct, 2015 | Business Success, Social Media Marketing

How to Manage Negative Comments on Social Media One of the main reasons to use social media is to reach out and engage with people so you need to be able to take the good with the bad. If things do go wrong, the key is to deal with negative comments effectively. Many...

What is Podcasting and Why it Might be Right for you to Start

by Kim Morrison | 26 Aug, 2015 | Marketing, Podcasting

What is Podcasting? If you’re not familiar with the term ‘Podcasting’, it is the use of audio to broadcast a message.  Experts disagree on where the term came from (some say it came from a combination of the Apple iPod and the term ‘broadcast’,...

4 Ways to Improve Your Marketing

by Kim Morrison | 30 Apr, 2015 | Business Success, Marketing, Mobile Marketing, Social Media Marketing

4 Ways to Improve Your Marketing Salesforce produces a very informative marketing report each year.  It is a great learning tool to improve your marketing. While in 2014 increases in marketing spend were scattered across multiple disciplines, the top five areas for...

Do you “Like to Watch”? Why YouTube has Become so Important

by Kim Morrison | 19 Mar, 2015 | Business Success, Marketing, Social Media Marketing, Video, Websites

Do you “Like to Watch”? Why YouTube has Become so Important In the brilliant film “Being There” (1979), Peter Sellers plays a gardener called Chance who is mentally challenged, those who know him would probably call him simple. He doesn’t...

Is Email Marketing More Effective Than Social Media?

by Kim Morrison | 19 Feb, 2015 | Email Marketing, Social Media Marketing

Is Email Marketing More Effective Than Social Media? There is still a great deal of talk these days about social media marketing. Pundits and marketing experts across the web say you need to be there – and I agree. It continues to be a growing trend and can be...