Click Triggers: Nine Ways to Get More Click Throughs
The days of just “buy now” buttons are over. Now you have an entire audience that is more savvy, more educated and has their BS meters up to full power. In order to get people from reading to buying, you’re going to have to understand what makes them click. This means you’re going to need to study your audience more and deeper than ever before.
The following are the key motivators, in other words, click triggers, that make people buy, the top four in italics being the main ones.
- Make money
- Save money
- Save time
- Avoid effort
- Escape physical and/or emotional pain
- Gain praise
- Be popular
- Get more comfort
- Achieve greater cleanliness
- Attain fuller health
Here’s how to use the key motivators:
1. Hook Them with Headlines
Before anyone clicks to buy, they’re going to have to click through to read your sales copy. The headline is arguably the most important aspect of your copywriting efforts. Without clicks here, you will not get clicks elsewhere. What kind of headlines work best for your audience? The only way to know is to test different headlines to find out what works. For some ideas on headlines read my blog, How to Create Killer Headlines.The headline is arguably the most important aspect of your copywriting efforts. Click To Tweet
2. Laser Target Your Copy
You can’t please everyone and you already know that you need to niche down your audience. But, did you know that you should write copy based on who are the active participants in your audience pool? If you write your copy directly to them, your click through rate will go up.You should write copy based on who are the active participants in your audience pool Click To Tweet
3. Saving Time
If you can show them that your product saves them time in some way, they’re more likely to want to click. But, is your audience interested in saving time? Do you know?Is your audience interested in saving time? Do you know? How can you help them? Click To Tweet
4. Saving Money
Another click trigger is the idea of saving money. Do you know if your audience is interested in saving money? Don’t assume that they are. Know by testing and asking.Can you help your prospects save money? Let them know if that's important to them Click To Tweet
If near your “Get my free trial” button you place some extra words like “You will learn how to read 20 percent faster,” that is adding a click trigger that might encourage them to click. If you make the benefit of buying your product or service really clear to them, it is a powerful trigger for them to buy.Make the benefits of buying your product or service really clear not just the features Click To Tweet
Next to your buy buttons, you should also make a guarantee such as “No Risk Money Back”. People like it if they have no risk and can try something out without worry.People like to take no risk so offer a guarantee so they can try without worry Click To Tweet
Provide them with a fact near the buy button, such as: “Used by over 10,000 successful entrepreneurs.” Then watch the clicks go up.
Provide your audience with a relevant fact near the buy button to improve click throughs Click To Tweet
8. Larger Buttons
If you’re not getting the clicks you want, try making larger buttons. The good thing about larger buttons is that you can stop putting “buy now” on your buttons and spell out what they will get. Here’s one from WOW Website Graphics.If you're not getting the clicks you want, try making larger buttons with a longer message Click To Tweet
9. It’s about Them Not You
I say this all the time when I talk to my clients. Stop using the words “us, “we” and “I” in your copy. What I call “we-ing” all over your clients. Stick with using the word “you” and making it about them, and you’ll get more response.
Stop 'we-ing' in your copy, using the words 'we', 'I' and 'us'. It's all about your prospects not you Click To Tweet
To find out what works best for your particular audience, do A/B and even A/B/C testing to find out what makes them click. Once you learn what gets your audience active, you’ll know exactly what click triggers to use to make them click.