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Do you “Like to Watch”? Why YouTube has Become so Important
Do you "Like to Watch"? Why YouTube has Become so Important In the brilliant film "Being There" (1979), Peter Sellers plays a gardener called Chance who is mentally challenged, those who know him would probably call him simple. He doesn't know how to read or write....
Is Email Marketing More Effective Than Social Media?
Is Email Marketing More Effective Than Social Media? There is still a great deal of talk these days about social media marketing. Pundits and marketing experts across the web say you need to be there - and I agree. It continues to be a growing trend and can be very...
Email and Social Media Marketing – A Perfect Partnership
Email and Social Media Marketing - A Perfect Partnership I've found that the best way to keep in touch with my audience is a combination of email and social media marketing. Together they create a perfect partnership. If you follow my blog, you'll know that content...
Email Marketing – Vital to Your Business
Email Marketing – Vital to Your Business Email marketing – according to two reports published last year – is, beyond all doubt, a vital component in successful online marketing. If anything, in fact, it’s becoming more important. The first, from McKinsey & Co,...
How to Find Your Audience on Social Media
How to Find Your Audience on Social Media Social media offers an excellent and highly effective way to build your email list. The first step is to find your customers and potential customers, who will become your audience on social media, but how do you do that? Here...
5 Reasons You Shouldn’t Be Afraid of Social Media
5 Reasons You Shouldn't Be Afraid of Social Media Many businesses see social media as a set of problems rather than a set of opportunities. For those who have never used it, or never used it successfully, it seems like another in the long list of tasks to get through,...
5 Basic Ways of Finding & Landing Clients
5 Basic Ways of Finding & Landing New Clients If you don't have customers you don't have a business. It doesn't matter if your business is virtual or a bricks and mortar business. You must have clients to have a true business. After all, the name of the game in...
Marketing With Stories – Wrapping Stories Up
Marketing With Stories - Wrapping It Up I hope this series of blog posts about marketing with stories gave you some things to think about. You've seen that marketing stories aren't that different from any type of story that you read in childhood or that your parents...
The Six Most Important Factors in Marketing with Stories
The Six Most Important Factors in Marketing with Stories In my last blog post, I suggested different ways in which you can repurpose your marketing stories for maximum exposure and impact. Hopefully, it's now clear that you can start with any format for your story and...
Repurpose Content to Get More Out of Each Story
Repurpose Content to Get More Out of Each Story Last blog post I talked about using imagery to represent what you want your audience to envision in their mind's eye. I now want to look at how you can create many versions of the same marketing story to get more out of...
