Get More Out of Your Social Media Marketing
I can almost hear the audible groan of “not more social media marketing”. However, I’m not necessarily asking you to do more – just get more out of what you are doing.
Social media marketing is an effective means of getting the word out about your products and/or services. But it’s clear that many businesses are not doing all they can when it comes to using social media to its full advantage. You might think social media marketing ends at sharing a few posts each day, but nothing could be further from the truth.
Create Consistent and Complete Profiles
No matter which social media you’ve decided is important to use for your niche, it’s imperative that you create consistent and complete social media profiles. Include a professional headshot, and keep the text of your profiles very similar, ensuring that one doesn’t contradict the other. You want visitors to realise who you are without having to guess.
You’ll notice that my Facebook profile is consistent with all my social media accounts and also with my website.
If you notice anyone having a special day on any of your social media accounts, be sure to congratulate them and wish them well. Both Facebook and LinkedIn are good at reminding you of birthdays and business anniversaries.
While a lot of people may be doing the same thing, people still like to be noticed for their achievements, accomplishments and special days. If you know their address, you could also drop a card in the post to make it even more special – it will make a change from junk mail!
Use More Images
People who use social media prefer sharing and engaging with images over text. You should always include text with the images though for the sake of search engine optimisation using keywords. Keywords are the words and phrases users type into a search engine to find websites that match what they are looking for. Creating images and memes using software like
Creating images and memes using software like Canva.com and Pixlr.com is simple, fun and easy. You can do something as simple as a quote on a nice peaceful background and see a genuine difference in the amount of engagement from your connections.
Use Social Media to Survey Your Audience
A great way to use social media to help get more engagement is to use it to survey your audience. This will help you find out what they really need and want. However, don’t give them too many choices! Keep it simple and ideally give them two choices: this or that? Give your audience a choice between two different videos you create or webinars that you will host. Then, ask them to vote or decide.
Capture Influencers’ Attention
This can be tricky, but you want to find a way to connect with influencers within your niche. If you can get a popular ‘guru’ or authority in your niche to like, share, and connect with you, it’s possible to quickly expand your audience. There are many different ways to do this. The best option is to comment on their posts intelligently and share with your audience what they are doing.
Finally, to get more out of social media marketing it’s important to be truly engaged. Don’t put everything on automatic. I’m a great believer in using some automation as you can’t be on social media all the time. However, automated replies thanking someone for following you can just become irritating.
There is definitely a place for automation to help you do more social media marketing but use it wisely.
Go online and make intelligent and purposeful comments, share freely and you’ll get more out of your social media time than just doing more social media marketing.