by Kim Morrison | 12 Jan, 2025 | Business Success, Marketing
Traffic vs. Conversions – Which Should You Prioritize? When people are selling online, they often get bogged down and fixated on traffic. It’s the lifeblood of any website. Without traffic, you can’t have conversions. It’s also such a real pleasure...
by Kim Morrison | 7 Jun, 2017 | Content Marketing, Marketing
Understanding the AIDA Concept In traditional advertising, there are tried and true formulas that you can use to ensure effectiveness. One of these is called the AIDA concept or formula. AIDA stands for Attention, Interest, Desire and Action. Use the AIDA concept in...
