by Kim Morrison | 7 Dec, 2024 | Content Marketing, Marketing
10 Ways to Include Storytelling in Your Marketing Stories are fundamental to how humans connect, engage, and make sense of information. This is why storytelling is so powerful in marketing. It captures attention, establishes a connection, and drives the point of your...
by Kim Morrison | 11 Dec, 2014 | Blogging, Business Success, Marketing
Repurpose Content to Get More Out of Each Story Last blog post I talked about using imagery to represent what you want your audience to envision in their mind’s eye. I now want to look at how you can create many versions of the same marketing story to get more...