The Advantage of Focusing on One Goal at a Time
If you’re the type of person who likes to be busy, you probably set yourself too many goals at a time. I know I do because I love to learn and suffer from Bright Shiny Object Syndrome, so always want to try something new!
When you have too many goals, it has a habit of weighing you down, and this makes it harder to see any individual goal through to the end.
How do you handle this tendency? I’ve found the best way is to narrow down. This means focusing on one goal at a time and giving it all of your focus and motivation.
You also need to see your goal through to the end before you start on the next one. This is the biggest hurdle I have to face as I know I’m not a completer-finisher!
Prioritise Your Goals
A common objection is, “But my business has multiple goals. I can’t just focus on one.”
Focusing on one goal doesn’t mean giving up the rest. What it means is focusing on one for the time being and putting the others on the backburner for now. “For now” could be just this week or the next few months. The important thing is that you’re focusing.
You can decide which goal is the most important through prioritising. Take a look at everything you’re working on now. Which of these will have the most positive impact on your business when it’s completed? This is the one you should focus on.
You also need to keep in mind your resources. You may have an important goal but lack the resources right now to carry it out.It is those who concentrate on but one thing at a time who advance in this world - Og Mandingo Click To Tweet
Working Towards Your Goal is a Learning Experience
When you focus fully on one goal, you can learn valuable lessons from it. This is especially important if you’re a small business or solopreneur with little experience of marketing your business. As you work towards your goal employing marketing strategies, you’ll learn along the way which work, which don’t, and how to carry them out effectively. You can use this valuable knowledge for future goals.
For example, you may decide you want to be a guest on podcasts in your niche to drive traffic to your site and spread awareness. Being featured on a podcast can also help increase your backlinks.
Once you get started, you realise that you could write an email template for sending enquiries to potential podcasters. The template explains who you are, why you’re an expert, and how your content could enrich the person’s podcast. This saves you a great deal of time and you can send out more enquiries, which leads to more interviews.
This is the sort of thing you may not have learned or taken the time to put in place if you were bogged down with several goals or strategies at once.
One Goal and One Marketing Strategy
If you want to really focus and get results, try focusing not only on one goal but on one marketing strategy as well. As the guest podcasting example above illustrates, choosing just one strategy allows you to learn, streamline and hone your skills. You can then add this strategy to the arsenal of techniques that you’ve used before.If you want to really focus and get results, try focusing not only on one goal but on one marketing strategy as well. Click To Tweet
People in the business world still sing the praises of multitasking, but any time management expert will tell you that, more often than not, it kills productivity and leads to burnout. Instead, the key to success is to narrow down and focus, and then move on to your next single goal.
Plan your Marketing
Of course, having a plan helps you focus and if you want some help to plan your marketing, take a look at my blog here. If you’d like help with your marketing strategy why not book a free 30-minute Zoom chat with me. Just follow this link https://calendly.com/morrmarketing/marketing-review.
Digital Marketing Glossary
Trying to understand the terms used in digital marketing is like learning a whole new language.
Download this glossary as a reference to help you master the language of digital marketing.