by Kim Morrison | 26 Feb, 2023 | Business Planning, Social Media Marketing
Is Your Social Media Plan Working For You? Ah, social media. It’s everybody’s favourite way to interact with others around the world and to market their products and services. Some people reach the elevated status of Social Media Darling while others are posting day...
by Kim Morrison | 13 Feb, 2023 | Business Success
How Your Personal Story Can Attract Clients. Telling the personal story of why you do what you do can attract clients. In fact, telling your story can do a better job at client attraction than listing the features of the work you do. The trick is weaving the...
by Kim Morrison | 4 Feb, 2023 | Marketing
How to Effectively Prepare Your Business for Tough Times Tough times can affect any business and often are out of our control. What do you do when the going gets rough? In recent years, we’ve all experienced issues in our business related to global events, such...
by Kim Morrison | 15 Jan, 2023 | Social Media Marketing
5 Essentials to Successfully Build an Audience on Social Media. Social media gives you a direct marketing channel straight to your target audience. You can use it to spread awareness of your brand, interact personally with your followers, and learn more about the...
by Kim Morrison | 14 Dec, 2022 | Social Media Marketing
6 Hashtag Mistakes to Avoid. Hashtag mistakes are easy to make! What seems obvious to use is often not the hashtag that will help your post gain traction. If you want to grow and maintain a large following on social media, hashtags must be an integral part of your...