by Kim Morrison | 13 Jul, 2025 | Business Planning, Business Success, Marketing
Merging two brands can feel like combining two parts of your identity, both personal and professional. Whether you’re blending visual identities, services, or audiences, this process deserves more than a quick rebrand. It’s about creating a clear, confident message...
by Kim Morrison | 12 Jan, 2025 | Business Success, Marketing
Traffic vs. Conversions – Which Should You Prioritize? When people are selling online, they often get bogged down and fixated on traffic. It’s the lifeblood of any website. Without traffic, you can’t have conversions. It’s also such a real pleasure...
by Kim Morrison | 1 Dec, 2024 | Business Success, Marketing
4 Qualities of Businesses That Can Weather Any Storm When troubles arise, some businesses crumple while others thrive. Here are the 4 qualities of businesses that can weather any storm. The world is going through changes now, from climate catastrophe causing...
by Kim Morrison | 23 Oct, 2023 | Business Success
Why Your Business Can’t Ignore the Know, Like, Trust Factor As a business owner, carving out a distinctive niche for your business might seem like an epic task. Yet, the essence of a thriving business boils down to a principle as old as commerce itself –...
by Kim Morrison | 11 Sep, 2023 | Business Success, Marketing
Tools and Strategies You Need for the Tough Times Ahead From global pandemics to wars that disrupt supply chains, there is a great deal going on in the world today that can affect even the smallest local business. When things are going well is a good time to prepare...
by Kim Morrison | 8 Sep, 2023 | Business Success, Marketing
The Pros and Cons of Running a Business in Uncertain Times There’s no way to avoid tough times. In recent years, with climate change, global pandemics, and economic downturns, hard times always seem to be looming ahead. Since no business is impervious to these...
