by Kim Morrison | 28 Oct, 2015 | Business Success, Social Media Marketing
How to Manage Negative Comments on Social Media One of the main reasons to use social media is to reach out and engage with people so you need to be able to take the good with the bad. If things do go wrong, the key is to deal with negative comments effectively. Many...
by Kim Morrison | 26 Aug, 2015 | Marketing, Podcasting
What is Podcasting? If you’re not familiar with the term ‘Podcasting’, it is the use of audio to broadcast a message. Experts disagree on where the term came from (some say it came from a combination of the Apple iPod and the term ‘broadcast’,...
by Kim Morrison | 30 Apr, 2015 | Business Success, Marketing, Mobile Marketing, Social Media Marketing
4 Ways to Improve Your Marketing Salesforce produces a very informative marketing report each year. It is a great learning tool to improve your marketing. While in 2014 increases in marketing spend were scattered across multiple disciplines, the top five areas for...
by Kim Morrison | 19 Mar, 2015 | Business Success, Marketing, Social Media Marketing, Video, Websites
Do you “Like to Watch”? Why YouTube has Become so Important In the brilliant film “Being There” (1979), Peter Sellers plays a gardener called Chance who is mentally challenged, those who know him would probably call him simple. He doesn’t...
by Kim Morrison | 19 Feb, 2015 | Email Marketing, Social Media Marketing
Is Email Marketing More Effective Than Social Media? There is still a great deal of talk these days about social media marketing. Pundits and marketing experts across the web say you need to be there – and I agree. It continues to be a growing trend and can be...
by Kim Morrison | 12 Feb, 2015 | Email Marketing, Social Media Marketing
Email and Social Media Marketing – A Perfect Partnership I’ve found that the best way to keep in touch with my audience is a combination of email and social media marketing. Together they create a perfect partnership. If you follow my blog, you’ll...
