What is Podcasting and Why it Might be Right for you to Start

by Kim Morrison | 26 Aug, 2015 | Marketing, Podcasting

What is Podcasting? If you’re not familiar with the term ‘Podcasting’, it is the use of audio to broadcast a message.  Experts disagree on where the term came from (some say it came from a combination of the Apple iPod and the term ‘broadcast’,...

4 Ways to Improve Your Marketing

by Kim Morrison | 30 Apr, 2015 | Business Success, Marketing, Mobile Marketing, Social Media Marketing

4 Ways to Improve Your Marketing Salesforce produces a very informative marketing report each year.  It is a great learning tool to improve your marketing. While in 2014 increases in marketing spend were scattered across multiple disciplines, the top five areas for...

Do you “Like to Watch”? Why YouTube has Become so Important

by Kim Morrison | 19 Mar, 2015 | Business Success, Marketing, Social Media Marketing, Video, Websites

Do you “Like to Watch”? Why YouTube has Become so Important In the brilliant film “Being There” (1979), Peter Sellers plays a gardener called Chance who is mentally challenged, those who know him would probably call him simple. He doesn’t...

Email Marketing – Vital to Your Business

by Kim Morrison | 3 Feb, 2015 | Business Success, Email Marketing, Marketing

Email Marketing – Vital to Your Business Email marketing – according to two reports published last year – is, beyond all doubt, a vital component in successful online marketing. If anything, in fact, it’s becoming more important. The first, from McKinsey & Co,...

5 Reasons You Shouldn’t Be Afraid of Social Media

by Kim Morrison | 15 Jan, 2015 | Marketing, Marketing Plan, Social Media Marketing

5 Reasons You Shouldn’t Be Afraid of Social Media Many businesses see social media as a set of problems rather than a set of opportunities. For those who have never used it, or never used it successfully, it seems like another in the long list of tasks to get...

5 Basic Ways of Finding & Landing Clients

by Kim Morrison | 8 Jan, 2015 | Business Success, Marketing, Social Media Marketing, Websites

5 Basic Ways of Finding & Landing New Clients If you don’t have customers you don’t have a business. It doesn’t matter if your business is virtual or a bricks and mortar business. You must have clients to have a true business. After all, the name...