by Kim Morrison | 1 Jan, 2023 | Marketing Plan
Your 2023 Marketing Plan! Happy New Year! At the beginning of 2020, I posted a blog on What’s Your 2020 Marketing Plan? As I look back at it, the 5 steps I outlined then are still relevant today. While the basic steps are the same, the detail, particularly on...
by Kim Morrison | 13 Aug, 2020 | Marketing, Marketing Plan
Top 5 Strategies to Stand Out in Your Market The John Lewis department store group built its brand on the tagline “Never Knowingly Undersold”. It had been their tagline since 1925 though earlier this year this was put under review as trading conditions...
by Kim Morrison | 10 Jan, 2020 | Business Planning, Marketing Plan
What’s Your 2020 Marketing Plan? Happy New Year! How are you doing with your 2020 marketing plan? Have you finished it yet? If not, or you’re just going to do the same old things, it might be time to take a fresh look at what you’re doing. These five steps might...
by Kim Morrison | 24 Jun, 2019 | Marketing Plan
Revamping Your Marketing Plan to Increase Sales As we’re now halfway through the year, it’s a great time to look at your marketing plan again. If you’ve been doing the same thing in terms of marketing for a while, it’s probably a good idea to...
by Kim Morrison | 29 Mar, 2017 | Business Success, Marketing, Marketing Plan
The Top Five Problems Small Businesses Face and How to Overcome Them There’s nothing easy about starting your own business. The road to success is a bumpy one indeed and you’re sure to encounter some problems along the way. There’s no need to worry, however, because...
by Kim Morrison | 4 Nov, 2016 | Marketing, Marketing Plan
Eight Creative Marketing Strategies You might not want to admit it but businesses need to be focused on marketing at all times. Even if you have a full client roster or you think you have enough customers, you should keep marketing. However, marketing doesn’t...
