What Are the Right Resources to Grow Your Business?

by Kim Morrison | 30 Dec, 2016 | Business Success, Content Marketing, Email Marketing

What Are the Right Resources to Grow Your Business?   Marketing your business with online content is the ultimate way to bring traffic to your website. You can use articles, newsletters, blog posts, social media updates, FAQs and more to help bring traffic, but...

Advantages of Creating an Editorial Calendar

by Kim Morrison | 20 Dec, 2016 | Blogging, Content Marketing

Advantages of Creating an Editorial Calendar   Why bother with an editorial calendar? I can assure you it will make your life easier if you do! I have just been working with a client who has written a series of great blog articles. However, we have had to sort...

How to Respond to Bad Online Reviews

by Kim Morrison | 2 Dec, 2016 | Business Success, Marketing

How to Respond to Bad Online Reviews If you’re in business long enough, it’s going to happen. Someone is going to say something bad about you online. It may or may not be true. It will be upsetting, and it will cause you to doubt everything you believe in....

How to Become the Go-To Expert Locally

by Kim Morrison | 25 Nov, 2016 | Marketing, Social Media Marketing

How to Become the Go-To Expert Locally A great way to promote your business is to become an expert locally. Becoming a local expert in your field of expertise will boost your business in different ways. It doesn’t matter whether you have an online business or a...

The Pros and Cons of Native Advertising

by Kim Morrison | 18 Nov, 2016 | Social Media Advertising

The Pros and Cons of Native Advertising I shocked someone the other day when I said that Facebook was no longer free. Well, of course, it is still free. However, if you want to get the best results and grow your business faster, it might be worth considering...

Why Incorporate Social Marketing in Your Sales Funnel

by Kim Morrison | 11 Nov, 2016 | Business Success, Social Media Marketing

Why Incorporate Social Marketing in Your Sales Funnel Social marketing is, or should be, at every stage of your sales funnel. The very first aspect of social media’s involvement in your sales funnel has to do with your website, blog or a landing page. This is,...