by Kim Morrison | 13 Jul, 2025 | Business Planning, Business Success, Marketing
Merging two brands can feel like combining two parts of your identity, both personal and professional. Whether you’re blending visual identities, services, or audiences, this process deserves more than a quick rebrand. It’s about creating a clear, confident message...
by Kim Morrison | 10 Jul, 2023 | Websites
From Idea to Launch: What to Include in Your Website Plan A website plan is essential to success, regardless of the size of your business or what industry you’re in. You must structure your site so it will accomplish the goals you’ve set out for it. Website planning...
by Kim Morrison | 4 Feb, 2023 | Marketing
How to Effectively Prepare Your Business for Tough Times Tough times can affect any business and often are out of our control. What do you do when the going gets rough? In recent years, we’ve all experienced issues in our business related to global events, such...
by Kim Morrison | 9 Sep, 2020 | Business Success, Marketing
How to Create a Solid Marketing Foundation There are probably a thousand marketing strategies you could employ at any given time. They come in all shapes and sizes. All you need to do is pick one and get started. But before you do, it’s important to have a...
by Kim Morrison | 4 Aug, 2020 | Business Planning, Marketing
The Advantage of Focusing on One Goal at a Time If you’re the type of person who likes to be busy, you probably set yourself too many goals at a time. I know I do because I love to learn and suffer from Bright Shiny Object Syndrome, so always want to try...
