by Kim Morrison | 7 Jun, 2017 | Content Marketing, Marketing
Understanding the AIDA Concept In traditional advertising, there are tried and true formulas that you can use to ensure effectiveness. One of these is called the AIDA concept or formula. AIDA stands for Attention, Interest, Desire and Action. AIDA marketing will make...
by Kim Morrison | 19 May, 2017 | Blogging, Marketing
How Long Should a Blog Post Be? There are a lot of gurus who claim to have the answer about how long a blog post should be. But, the truth is, there is no real tried and true answer. There are good reasons for having long, short and in-between blog posts, so the best...
by Kim Morrison | 12 May, 2017 | Business Planning, Business Success
Why You Need a Clear Plan for Business Success Why do you need a clear plan? Think about when you’re driving to a somewhere you’ve never been. Typically you get out a map or use your SatNav to ensure that you get to where you want to go in a relatively...
by Kim Morrison | 25 Apr, 2017 | Digital Marketing, Online Marketing
Determining Your Digital Marketing Goals One of the first things you need to do when starting an online business or a new marketing campaign is to determine what your digital marketing goals are. Do you want to increase sales conversions, get more traffic, improve...
by Kim Morrison | 20 Apr, 2017 | Business Success, Marketing
Offline Marketing Your Business Works Too! We’ve all become so enthralled with marketing online that it’s easy to forget that offline marketing works too. In some cases, it may even be better! Many people who own small businesses, especially home...
Why Having a Google Business Profile Is Important for Your Business
