by Kim Morrison | 15 Dec, 2024 | Marketing
What is a Sales Funnel and Why is it Important? A sales funnel is each step that someone has to take in order to become your customer. Your sales funnel spells out the path a prospect follows to become a customer. Any marketing channel can be part of your sales...
by Kim Morrison | 7 Dec, 2024 | Content Marketing, Marketing
10 Ways to Include Storytelling in Your Marketing Stories are fundamental to how humans connect, engage, and make sense of information. This is why storytelling is so powerful in marketing. It captures attention, establishes a connection, and drives the point of your...
by Kim Morrison | 1 Dec, 2024 | Business Success, Marketing
4 Qualities of Businesses That Can Weather Any Storm When troubles arise, some businesses crumple while others thrive. Here are the 4 qualities of businesses that can weather any storm. The world is going through changes now, from climate catastrophe causing...
by Kim Morrison | 24 Nov, 2024 | AI
In today’s fast-paced business world, staying ahead of the competition is essential for small business owners. One way to ensure you’re always on top of your game is by harnessing the power of Artificial Intelligence (AI) for content creation. This...
by Kim Morrison | 17 Nov, 2024 | Marketing, Marketing Mindset
Reframing Marketing as Sharing Your Expertise Sharing your expertise is a form of helping, not selling. For many coaches and therapists, the idea of marketing can feel uncomfortable. It’s often seen as a necessary evil – something that has to be done but feels...
