by Kim Morrison | 18 Dec, 2014 | Blogging, Business Success, Marketing
The Six Most Important Factors in Marketing with Stories In my last blog post, I suggested different ways in which you can repurpose your marketing stories for maximum exposure and impact. Hopefully, it’s now clear that you can start with any format for your...
by Kim Morrison | 11 Dec, 2014 | Blogging, Business Success, Marketing
Repurpose Content to Get More Out of Each Story Last blog post I talked about using imagery to represent what you want your audience to envision in their mind’s eye. I now want to look at how you can create many versions of the same marketing story to get more...
by Kim Morrison | 4 Dec, 2014 | Blogging, Business Success, Marketing
How to Create Images in Your Marketing Stories In my last blog post I talked about how to ensure that your marketing story is something that your audience wants to read. To create images for your audience in your story is not just about finding the right visual...
by Kim Morrison | 20 Nov, 2014 | Blogging, Business Success, Marketing
Putting a Twist on Traditional Stories Last blog post I covered several common mistakes made when marketing with stories. This blog post looks at the idea of putting a twist on traditional stories to add interest, fun and excitement to your own story. When telling...
by Kim Morrison | 13 Nov, 2014 | Blogging, Business Success, Marketing
Four Common Mistakes Made in Writing Your Story Last post we talked about seven steps for crafting a credible marketing story. This week we’re going to go over some common mistakes made in marketing with stories. We’ve touched on some mistakes...
by Kim Morrison | 6 Nov, 2014 | Blogging, Marketing, Social Media Marketing
7 Steps to Writing a Credible Story That People Will Share You need to have a credible story and we learned in the last post that marketing stories aren’t that different from any type of story that you read in childhood or that your parents told you. They all...
