Offline Marketing Your Business Works Too!

by Kim Morrison | 20 Apr, 2017 | Business Success, Marketing

Offline Marketing Your Business Works Too! We’ve all become so enthralled with marketing online that it’s easy to forget that offline marketing works too. In some cases, it may even be better! Many people who own small businesses, especially home...

The Top Five Problems Small Businesses Face and How to Overcome Them

by Kim Morrison | 29 Mar, 2017 | Business Success, Marketing, Marketing Plan

The Top Five Problems Small Businesses Face and How to Overcome Them There’s nothing easy about starting your own business. The road to success is a bumpy one indeed and you’re sure to encounter some problems along the way. There’s no need to worry, however, because...

Become an Authority in Your Niche

by Kim Morrison | 24 Feb, 2017 | Business Success, Marketing

Become an Authority in Your Niche One of the reasons to produce and share content that you’ve created is to become an authority in your niche. As an expert in your niche, you will get a certain amount of respect, which leads to more traffic due to your perceived...

Location-Based Marketing – Tips and Tools

by Kim Morrison | 17 Feb, 2017 | Marketing, Social Media Marketing

Location-Based Marketing – Tips and Tools Location-based marketing simply means that your marketing is focused on and around the physical location of your business. Typically, a business that is engaging in location-based marketing uses some tools of the trade,...

How to Respond to Bad Online Reviews

by Kim Morrison | 2 Dec, 2016 | Business Success, Marketing

How to Respond to Bad Online Reviews If you’re in business long enough, it’s going to happen. Someone is going to say something bad about you online. It may or may not be true. It will be upsetting, and it will cause you to doubt everything you believe in....

How to Become the Go-To Expert Locally

by Kim Morrison | 25 Nov, 2016 | Marketing, Social Media Marketing

How to Become the Go-To Expert Locally A great way to promote your business is to become an expert locally. Becoming a local expert in your field of expertise will boost your business in different ways. It doesn’t matter whether you have an online business or a...