How to Prioritise Your Goals as Your Business Grows

by Kim Morrison | 28 Jul, 2020 | Business Planning, Business Success, Marketing

How to Prioritise Your Goals as Your Business Grows For any business, to prioritise goals are important, but your goals are likely to change as you grow from a small to mid-sized or large business. If you learn good goal-setting habits early on in the life of your...

5 Things to Think About When Creating Your Business Plan

by Kim Morrison | 20 Jul, 2020 | Business Planning, Marketing

5 Things to Think About When Creating Your Business Plan “If you fail to plan, you are planning to fail.” That quote has been bandied about for so long, it is difficult to accurately determine who said it first. It has been credited to Benjamin Franklin...

How Much Does SEO Matter to Your Business?

by Kim Morrison | 17 May, 2019 | Digital Marketing, Marketing, SEO

How Much Does SEO Matter to Your Business?   You hear a lot about search engine optimisation or SEO, but often what that means is a mixed bag. Many people don’t understand what SEO is, or that there are many kinds of SEO. The great thing is that you don’t have to...

Top Marketing Tips for New Business Owners

by Kim Morrison | 10 Nov, 2017 | Business Success, Marketing, Social Media Marketing

Top Marketing Tips for New Business Owners….and a reminder for existing Owners! It’s easy when you first start your business to think that customers are just going to flood in to buy your amazing products or services. However, all businesses need marketing...

Understanding the AIDA Concept

by Kim Morrison | 7 Jun, 2017 | Content Marketing, Marketing

Understanding the AIDA Concept In traditional advertising, there are tried and true formulas that you can use to ensure effectiveness. One of these is called the AIDA concept or formula. AIDA stands for Attention, Interest, Desire and Action. AIDA marketing will make...

How Long Should a Blog Post Be?

by Kim Morrison | 19 May, 2017 | Blogging, Marketing

How Long Should a Blog Post Be? There are a lot of experts who claim to have the answer about how long a blog post should be. But the truth is, there is no real tried-and-true answer. There are good reasons for having long, short and in-between blog posts, so the best...