by Kim Morrison | 24 Feb, 2017 | Business Success, Marketing
Become an Authority in Your Niche One of the reasons to produce and share content that you’ve created is to become an authority in your niche. As an expert in your niche, you will get a certain amount of respect, which leads to more traffic due to your perceived...
by Kim Morrison | 17 Feb, 2017 | Marketing, Social Media Marketing
Location-Based Marketing – Tips and Tools Location-based marketing simply means that your marketing is focused on and around the physical location of your business. Typically, a business that is engaging in location-based marketing uses some tools of the trade,...
by Kim Morrison | 30 Dec, 2016 | Business Success, Content Marketing, Email Marketing
What Are the Right Resources to Grow Your Business? Marketing your business with online content is the ultimate way to bring traffic to your website. You can use articles, newsletters, blog posts, social media updates, FAQs and more to help bring traffic, but...
by Kim Morrison | 20 Dec, 2016 | Blogging, Content Marketing
Advantages of Creating an Editorial Calendar Why bother with an editorial calendar? I can assure you it will make your life easier if you do! I have just been working with a client who has written a series of great blog articles. However, we have had to sort...
by Kim Morrison | 2 Dec, 2016 | Business Success, Marketing
How to Respond to Bad Online Reviews If you’re in business long enough, it’s going to happen. Someone is going to say something bad about you online. It may or may not be true. It will be upsetting, and it will cause you to doubt everything you believe in....
