by Kim Morrison | 20 Dec, 2016 | Blogging, Content Marketing
Advantages of Creating an Editorial Calendar Why bother with an editorial calendar? I can assure you it will make your life easier if you do! I have just been working with a client who has written a series of great blog articles. However, we have had to sort...
by Kim Morrison | 2 Dec, 2016 | Business Success, Marketing
How to Respond to Bad Online Reviews If you’re in business long enough, it’s going to happen. Someone is going to say something bad about you online. It may or may not be true. It will be upsetting, and it will cause you to doubt everything you believe in....
by Kim Morrison | 25 Nov, 2016 | Marketing, Social Media Marketing
How to Become the Go-To Expert Locally A great way to promote your business is to become an expert locally. Becoming a local expert in your field of expertise will boost your business in different ways. It doesn’t matter whether you have an online business or a...
by Kim Morrison | 18 Nov, 2016 | Social Media Advertising
The Pros and Cons of Native Advertising I shocked someone the other day when I said that Facebook was no longer free. Well, of course, it is still free. However, if you want to get the best results and grow your business faster, it might be worth considering...
by Kim Morrison | 11 Nov, 2016 | Business Success, Social Media Marketing
Why Incorporate Social Marketing in Your Sales Funnel Social marketing is, or should be, at every stage of your sales funnel. The very first aspect of social media’s involvement in your sales funnel has to do with your website, blog or a landing page. This is,...
by Kim Morrison | 4 Nov, 2016 | Marketing, Marketing Plan
Eight Creative Marketing Strategies You might not want to admit it but businesses need to be focused on marketing at all times. Even if you have a full client roster or you think you have enough customers, you should keep marketing. However, marketing doesn’t...
