by Kim Morrison | 29 Mar, 2017 | Business Success, Marketing, Marketing Plan
The Top Five Problems Small Businesses Face and How to Overcome Them There’s nothing easy about starting your own business. The road to success is a bumpy one indeed and you’re sure to encounter some problems along the way. There’s no need to worry, however, because...
by Kim Morrison | 24 Feb, 2017 | Business Success, Marketing
Become an Authority in Your Niche One of the reasons to produce and share content that you’ve created is to become an authority in your niche. As an expert in your niche, you will get a certain amount of respect, which leads to more traffic due to your perceived...
by Kim Morrison | 17 Feb, 2017 | Marketing, Social Media Marketing
Location-Based Marketing – Tips and Tools Location-based marketing simply means that your marketing is focused on and around the physical location of your business. Typically, a business that is engaging in location-based marketing uses some tools of the trade,...
by Kim Morrison | 2 Dec, 2016 | Business Success, Marketing
How to Respond to Bad Online Reviews If you’re in business long enough, it’s going to happen. Someone is going to say something bad about you online. It may or may not be true. It will be upsetting, and it will cause you to doubt everything you believe in....
by Kim Morrison | 25 Nov, 2016 | Marketing, Social Media Marketing
How to Become the Go-To Expert Locally A great way to promote your business is to become an expert locally. Becoming a local expert in your field of expertise will boost your business in different ways. It doesn’t matter whether you have an online business or a...
by Kim Morrison | 4 Nov, 2016 | Marketing, Marketing Plan
Eight Creative Marketing Strategies You might not want to admit it but businesses need to be focused on marketing at all times. Even if you have a full client roster or you think you have enough customers, you should keep marketing. However, marketing doesn’t...
