by Kim Morrison | 12 Oct, 2020 | Content Marketing
Nine Content Ideas for Any Niche When you are trying to come up with content ideas for your niche, you can use a few basic starters for the content that will work for literally any niche. Once you have these nine ideas, you can break them down into individual points...
by Kim Morrison | 9 Sep, 2020 | Business Success, Marketing
How to Create a Solid Marketing Foundation There are probably a thousand marketing strategies you could employ at any given time. They come in all shapes and sizes. All you need to do is pick one and get started. But before you do, it’s important to have a...
by Kim Morrison | 28 Aug, 2020 | Business Success, Digital Marketing
Top 7 Psychological Triggers That Convert Leads to Customers All the leads in the world are worthless if you can’t get them to buy. You need to know how to efficiently turn a prospect into a lead and convert leads into customers. Then it is a simple method of...
by Kim Morrison | 13 Aug, 2020 | Marketing, Marketing Plan
Top 5 Strategies to Stand Out in Your Market The John Lewis department store group built its brand on the tagline “Never Knowingly Undersold”. It had been their tagline since 1925 though earlier this year this was put under review as trading conditions...
by Kim Morrison | 4 Aug, 2020 | Business Planning, Marketing
The Advantage of Focusing on One Goal at a Time If you’re the type of person who likes to be busy, you probably set yourself too many goals at a time. I know I do because I love to learn and suffer from Bright Shiny Object Syndrome, so always want to try...
by Kim Morrison | 28 Jul, 2020 | Business Planning, Business Success, Marketing
How to Prioritise Your Goals as Your Business Grows For any business, to prioritise goals are important, but your goals are likely to change as you grow from a small to mid-sized or large business. If you learn good goal-setting habits early on in the life of your...
