by Kim Morrison | 20 Jul, 2020 | Business Planning, Marketing
5 Things to Think About When Creating Your Business Plan “If you fail to plan, you are planning to fail.” That quote has been bandied about for so long, it is difficult to accurately determine who said it first. It has been credited to Benjamin Franklin...
by Kim Morrison | 17 May, 2019 | Digital Marketing, Marketing, SEO
How Much Does SEO Matter to Your Business? You hear a lot about search engine optimisation or SEO, but often what that means is a mixed bag. Many people don’t understand what SEO is, or that there are many kinds of SEO. The great thing is that you don’t have to...
by Kim Morrison | 10 Nov, 2017 | Business Success, Marketing, Social Media Marketing
Top Marketing Tips for New Business Owners….and a reminder for existing Owners! It’s easy when you first start your business to think that customers are just going to flood in to buy your amazing products or services. However, all businesses need marketing...
by Kim Morrison | 7 Jun, 2017 | Content Marketing, Marketing
Understanding the AIDA Concept In traditional advertising, there are tried and true formulas that you can use to ensure effectiveness. One of these is called the AIDA concept or formula. AIDA stands for Attention, Interest, Desire and Action. Use the AIDA concept in...
by Kim Morrison | 19 May, 2017 | Blogging, Marketing
How Long Should a Blog Post Be? There are a lot of gurus who claim to have the answer about how long a blog post should be. But, the truth is, there is no real tried and true answer. There are good reasons for having long, short and in-between blog posts, so the best...
by Kim Morrison | 20 Apr, 2017 | Business Success, Marketing
Offline Marketing Your Business Works Too! We’ve all become so enthralled with marketing online that it’s easy to forget that offline marketing works too. In some cases, it may even be better! Many people who own small businesses, especially home...
